16
Q1 • 2024
SPOTLIGHT
Event Trends You’ll See in 2024 2 HOLOGRAPHIC SPEAKERS
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PERSONALIZED, CUSTOMIZED EXPERIENCES
Using data-driven insights and technology, event organizers can suggest event content, networking opportunities, and sessions that align with the preferences of each attendee—based on shared interests, industry backgrounds, and their expressed reasons for attending the event.
further extends to creating complete, enables attendees to optimize their time at the event, ensuring they engage in sessions and activities that best match their professional growth and areas of interest.
You’ve probably seen 3D holographic video and exhibition displays at events, but we’re entering a new dimension, where speakers are using cutting-edge technology to present with 3D immersive experiences on stage.
We will also see the rise of hologram and HoloPresence technology, making it possible to have a holographic speaker livestreamed on stage from a remote location—saving on travel costs and speaker fees, as well as aligning with sustainable movements for event production. Imagine a sought-after speaker being able to present in Chicago on Friday afternoon and Orlando on Friday night—without boarding an airplane.
digital environment while the in-person audience will see the hologram live onstage. And conference organizers!
3 LOUNGES AND COMFY SPACES
2024, aims to cultivate trust and encourage authentic, amicable conversations that resemble collaborative interactions rather than traditional sales presentations or pitches. According to attendees, it’s working!
BREAKOUT EVENTS 4
MICRO- EVENTS
Micro-events are small, focused, invitation-only events that typically have are becoming increasingly popular engaging experience for attendees. Micro-events tend to be local or regional in nature, and organizers place importance on creating well thought- out invitee lists and opportunities for attendees to network.
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POP-UP EVENTS
Pop-up events are temporary events that are typically held in unique and unexpected industry and are often used to launch new products, promote brand awareness and engagement, create buzz around a particular topic, or do market research.
Solve, a Minneapolis-based creative agency, wanted to on a college-campus road trip with a small-scale, traveling on their area of interest. Applicants who excelled at the mini interview were invited to interview for a real internship internship program—and they tripled their numbers!
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EXPERIENTIAL EVENTS
Experiential events can take on many forms and are intended to focus on creating unique, memorable, and often educational can be used to bring audiences into environments they may not otherwise experience. Often-overlooked ideas include houses, highly interactive campus tours, or events that showcase your products in a way that allows the audience to completely interact with them. Experiential events can extend to hiring open houses, a local “high school day” for graduating students to experience your company, or a wine tasting to showcase a new product.
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