Q1 • 2024 Q1 1 • 2024


INSIGHTS DIRECT MAIL MARKETING »


2024 USPS Mailing Promotions Calendar and Descriptions


Personalized


Color Transpromo Encourages mailers of bills, statements,


and account summaries to enhance their marketing within bill and statement mailings through the use of color, dynamic variable print, and personalization. Designed to encourage businesses to ramp up their marketing within bill and statement mailings.


PROMOTION FEATURES


3% Discount—for Full-Color Marketing / Data Visualization / Messaging / Personalization


Additional 1% Discount— for meeting Personalized Color Transpromo requirements plus including a reply mechanism (Courtesy Reply Mail or Business Reply Mail)


ELIGIBILITY Must use color messaging, dynamic variable print, and/or personalization within the bills or statements to engage customers


ELIGIBLE MAIL OPTIONS First-Class Mail® presort and automation letters


Additional discounts for Courtesy Reply Mail or Business Reply Mail inclusions with valid IMb®


REGISTRATION PERIOD December 15, 2023–July 31, 2024


PROMOTION PERIOD February 1–July 31, 2024


 For more details on the PERSONALIZED COLOR TRANSPROMO PROMOTION, scan the QR code or visit: postalpro.usps. com/promotions/PCT


Tactile, Sensory, & Interactive This promotion encourages mailers to


produce direct mail pieces that engage recipients in unique tactile, sensory, or interactive ways that appeal to the human senses of touch and smell.


PROMOTION FEATURES


5% Discount:  Specialty Inks— To enhance the engagement and perceived value of the mailpiece, the inks should be both visible and distinguishable on the substrate.


 Sensory Treatments— Includes scent, touch, and a variety of paper stocks that trigger sensory engagement.


 Interactive Elements — Mailpieces that engage recipients by using folds, pull-perfs, pop-ups, or other dimensional enhancements.


 ELIGIBLE MAIL OPTIONS First-Class Mail letters, cards, and flats USPS Marketing Mail™ letters and flats Nonprofit USPS Marketing Mail letters and flats


 REGISTRATION PERIOD December 15, 2023–July 31, 2024


 PROMOTION PERIOD February 1–July 31, 2024


 For more details on the TACTILE, SENSORY, AND INTERACTIVE PROMOTION, scan the QR code or visit: postalpro.usps. com/promotions/TSI


Emerging & Advanced Technology This promotion incentivizes mailers to


incorporate emerging technologies, including NFC technology, Video in Print (ViP), Enhanced Augmented Reality, Virtual Reality, Mixed Reality, Integration with Voice Assistant (Basic and Advanced), and Mobile Shopping.


Customers have the flexibility to choose their promotion start date. Promotion can run up to six consecutive months during the 2024 calendar year.


PROMOTION FEATURES


3% Discount—Enhanced Augmented Realty


Mobile Shopping Basic Integration with Voice Assistant Enhanced Augmented Reality


4% Discount—Enhanced Emerging Technologies  Advanced Integration with Voice Assistant


Video in Print Technology Near Field Communication Mixed Reality Virtual Reality


ELIGIBLE MAIL OPTIONS  First-Class Mail presort and automation letters


USPS Marketing Mail letters and flats Nonprofit USPS Marketing Mail letters and flats


REGISTRATION PERIOD January 1–December 31, 2024


PROMOTION PERIOD January 1–December 31, 2024


 For more details on the EMERGING AND ADVANCED TECHNOLOGY PROMOTION, scan the QR code or visit: postalpro.usps. com/promotions/ET


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