BUILD CALIFORNIA
Build California: The Right Approach at The Right Time
By Erin Volk, Vice President, Workforce & Community Development, and Executive Director of the AGC Construction Education Foundation
effort in an array of workforce devel- opment initiatives over the past couple of decades, just 9 percent of Generation Z’ers (those born between 1995-2010) currently indicate any interest in a career in construction. Why the disconnect? Tere are
D
plenty of reasons, but the reality is this: to effectively reach the prime future workforce pool that is Gen Z, genera- tional and market research shows us we need to showcase our industry and our career paths in ways that inspire, engage and activate our youth and their influencers. We need to demonstrate the careers and training pathways in a way that is modern and “cool,” but also authentic and informative.
GOVERNMENT RELATIONS
2020 Election Continued from page 6
initiative, referendum and recall petitions. Concerns abound regarding the potential for fraud and data breaches as well as the undue influence political groups and labor unions could have in more easily quali- fying measures for the ballot.
The California Schools and Local Communities Funding Act of 2020
A previous version of this measure has
qualified for the ballot and is now being amended. Tis measure would alter the current Proposition 13 protections and increase property taxes on commercial property.
6 November/December 2019
Measure authorizing bonds to fund projects for wildfire prevention, safe drinking water, and protecting wildlife and lands from climate risks – Initiative statute
Tis measure would issue $7.833
billion dollars in “soft” projects to combat climate change issues in the state. Te measure prioritizes “green” and “natural” projects and does not provide for signif- icant investment in built infrastructure. It is expected that this measure will qualify for the ballot.
Measure that expands local governments’ authority to enact rent control on residential property – Initiative statute
Tis measure would give local govern-
ments the ability to set their own rent control policies without permission from the state as is currently required. It should be noted that the Legislature just advanced the newest state-wide rent control policy – effective January 1, 2020, rents will be capped at 5 percent annual increases (plus the local rate of inflation).
Te 2020 general election promises
to hold a lot of political activity and consequence in more than just the selection of our next president. Be sure to consider the fine print before you sign the next petition at your local big box store. California “leaders” should take note, as there is much to learn from these most recent governors.
California Constructor
espite the fact that Califor- nia’s construction industry has invested extensive resources and
In short, we need to disrupt the
way construction career outreach and campaign efforts have been done in the past to effectively reach a new generation of potential construction professionals.
Driving Growth & Engagement Build California was launched with
the belief that it can be a change agent helping drive growth and engagement of a much more robust future construction workforce in our state. What sets it apart from other
previous or current workforce devel- opment programs? Build California takes a fresh
approach inspired by popular, modern lifestyle brands while incorporating industry-proven tools and tactics. By emphasizing the immediate, long-term career opportunities – not simply short term or seasonal jobs in Califor- nia’s construction industry – Build California can provide a sustainable and stable pathway for millions of
Erin Volk
residents across the state. AGC Construction Education
Foundation (CEF) Chair and construction industry veteran George Bradshaw, executive vice president of Benicia-based Underground Construction Company, said the need for an effective campaign to change hearts and minds has been apparent for some time. “During my time in the industry,
I’ve seen other construction workforce campaigns and outreach programs come and go, and they all seem to look and read the same – even though the generations we’re trying to reach continue to change,” Bradshaw said. “Our AGC CEF Board of Directors knew that if we wanted to make true change in attracting the next gener- ation, we couldn’t continue to market construction careers to youth in 2019
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