Continued from page 9


others are prime candidates to build the construction workforce of the future.


Providing a message that is infor-


mative, inspirational and inclusive is a foundation of Build California’s outreach efforts to myriad groups.


The Action Plan So HOW exactly does Build


California plan to achieve those goals? Te strategy is a mix of commu-


nications and programmatic efforts throughout the state employing customized messaging to multiple types of audiences. It will meet young people where they are at, rather than trying to “sell” them a program. Just a few examples of how Build


10 November/December 2019 California Constructor


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