Guest Commentary By Rob Blackwell
Changes Name to IntraFi Network
As part of a rebranding effort, IntraFi Network is adopting new logos and names to better describe its suite of financial services — popular products that until now have included CDARS, Insured Cash Sweep, Insured Network Deposits and Insured Overnight Funding. Going forward, the company’s deposit products will be consolidated into IntraFi Network Deposits, and its funding products will become IntraFi Funding.
“Another thing that won’t change is our commitment to always serve our network banks, never compete with them.”
“Our new name recognizes how our company has
evolved over the past 18 years — from a small fintech providing a single service for less than 100 banks to a company offering an array of all-weather solutions to thousands of institutions,” said Mark Jacobsen, CEO and co-founder of IntraFi Network. “It’s a new name but still the same great people and customer service. Another thing that won’t change is our commitment to always serve our network banks, never compete with them.”
IntraFi Network has built the nation’s largest deposit network, chosen by more than 3,000 financial institutions. Te company was founded in 2002, invented reciprocal deposits and is widely used by big and small banks alike — 95% of banks in IntraFi’s network are community banks while 83% of banks with more than $1 billion of assets use
its products and services.
Te new name is shorter and easier to pronounce, and it emphasizes the firm’s most differentiating characteristic — the network and all that can be accomplished within it.
“IntraFi Network is designed to convey clearly and concisely who we are and what we do,” said Jane Gladstone, president of IntraFi. “It’s about streamlining the communication of our different offerings to our network members and their customers. If banks want funding, they don’t have to navigate through five different names. It’s the same for balance sheet and liquidity needs — we’ve got financial institutions covered.”
Chosen by thousands of banks since its founding
nearly two decades ago, IntraFi Network has assembled the nation’s largest bank deposit network. Its solutions connect financial institutions of all sizes to help each build stronger relationships with its customers, fund more loans, seamlessly manage liquidity needs and earn fee income. As the nation’s No. 1 provider of reciprocal deposits and a leading provider of overnight and term funding options, IntraFi Network has the scale to be a strategic partner for even the largest bank’s funding and capital management needs or for the smallest.
IntraFi Network is a full-service smart, all-weather balance sheet and liquidity management solutions, centered on technology. To learn more about the name change, visit com/lp/promontory-network-is-
For more information, contact Lance Caldwell at lcaldwell@
promnetwork.com. IntraFi Network is an MBA endorsed partner.
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