EDUCATION & MARKETING


In-Person Events on the Horizon as MBA Maps Out Programming By Jackson Hataway, Executive Vice President of Communications, Marketing & Member Services


With the New Year fully underway, MBA is excited about the potential to return to in-person events with our bankers. We are hopeful in-person experiences will kick off at (or even before) our 131st Annual Convention and Trade Show, which has been formally moved to July 13-16. We know there are endless pressing topics on your list of education programming needs: banking basics, lending schools, compliance schools, distressed loans, commercial lending, etc. As we organize our calendar for the year, we’ll be asking for your input to ensure we are targeting those needs that are most relevant with high quality content.


You’ll soon see a survey in your in-box from the MBA Education Department asking you to rank your education priorities for the next 12 to 18 months. Te data from this survey will help us determine not only the topics we should cover throughout 2021 but also those topics that are best suited for in-person training. We anticipate that some of our programs will remain virtual simply because of time requirements and participation levels. On the other hand, other programs will be ideally suited for in-person delivery because of depth-of-content, desire for peer connection/discussion and the need for focused time outside of the work environment.


Tere is, of course, a third option in which we deliver hybrid programs (some participants attend on-site and some attend through online channels). Again, survey data will help us determine which programs are best suited for hybrid delivery and how to structure those programs. We do not believe “every program can be hybrid,” despite what some content providers are forecasting for the future. Some programs are too experiential or require too much interpersonal dialogue to blend the experience for those in the classroom with those outside the classroom. Cost and logistics also will demand that we are careful in which programs we offer in a hybrid format. Ultimately, we will prioritize delivering high quality content in the most effective manner possible — whatever form that may take.


As always, we appreciate your engagement throughout 2020 and into 2021. It’s easy to let education fall behind for staff when times are challenging. Instead of letting those needs go unfulfilled, we’ve seen bankers dedicate themselves to staying on top of their professional development. As we return to a world where in-person programming is possible, MBA is committed to being your partner in professional development.


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