KEVIN GEYER CHUCK LECLERC SALLY RAY
role in collaborating with the Hoshizaki regional sales team and the manufacturer’s channel partners to drive new business initiatives within national chains, consultants and the medical channel. With more than 20 years of industry experience, he brings a unique perspective from his background in manufacturing, sales as a manufacturers’ rep and sales on the dealer side, the company said.
Meanwhile, Geyer comes to Hoshizaki with 18 years of experience in the industry. He previously worked for Parks Maintenance, where he cultivated long-term industry relationships while selling foodservice equipment. Additionally, Chuck Leclerc
was promoted to the position of regional sales director for the Northeast region. Leclerc has an extensive tenure at Hoshizaki, spending the last 18 years as area sales manager for northern New England. With more than 21 years of experience in the foodservice industry, Leclerc has vast knowledge of Hoshizaki products and the needs of its customers — along with a proven track record of expanding market presence and fostering long- term client relationships. The manufacturer also
hired Tim Shipley as the new regional sales director for the Southeast region. Shipley comes to Hoshizaki with
56 FEDA News & Views
an impressive background and more than 20 years of experience in the foodservice industry, previously holding roles such as franchise owner/operator, food sales, manufacturer rep, and two regional sales manager positions. Finally, Hoshizaki promoted Sally Ray to vice president of marketing and hired Loanne Freedlund as vice president of fi nance.
Ray has been with Hoshizaki for nearly nine years, advancing through a variety of marketing roles with increasing responsibility. As vice president of
marketing, she will spearhead strategic initiatives aimed at augmenting market share and propelling growth through innovative marketing endeavors and product development, as well as championing the implementation of a comprehensive training infrastructure. She will also continue to lead the Hoshizaki Alliance marketing for the Americas region.
In joining Hoshizaki,
Freedlund brings with her a wealth of experience garnered from fi nance leadership roles, notably at foodservice equipment manufacturers including Dover and Welbilt. Her credentials are further strengthened by her certifi cation as a Six Sigma Yellow Belt. As vice president
of fi nance, Freedlund will play a pivotal role in driving fi nancial stewardship and operational excellence across all facets of Hoshizaki America.
The Legacy Companies The Legacy Companies has promoted Alexia Rouquette to the role of vice president of marketing, commercial division.
Rouquette will lead the marketing strategies and initiatives for the Florida- based manufacturer’s commercial division, driving growth and enhancing brand presence across global markets. With an extensive background in marketing and a proven track record of success in the foodservice industry, The Legacy Companies said Rouquette brings invaluable expertise and innovative vision to the position. Previously serving as
the director of marketing, Rouquette played a pivotal role in developing and executing strategic marketing initiatives that signifi cantly contributed to the overall development of the company’s brand and product asset portfolios. The company noted that her dedication, creativity and strong leadership earned her the respect of colleagues and industry peers alike. “Alexia’s promotion is a testament to her exceptional
leadership, strategic acumen and unwavering commitment to excellence,” said Teresa Asbury, president of The Legacy Companies Commercial Division. “We are confi dent that under her guidance, our commercial business will continue to thrive and innovate, further solidifying our position as a global leader in the foodservice industry.” Rouquette expressed her enthusiasm for the new role, stating, “I am honored and excited to take on this new challenge. The Legacy Companies has a rich history of innovation and excellence, and I’m committed to driving our marketing efforts forward and to delivering exceptional value to our customers and stakeholders.”
Middleby
Ryan Norman, a foodservice equipment and supplies industry veteran and trained chef, has joined Middleby as director of consultant services. In his new role, Norman will help foodservice designers and customers streamline kitchen operations. Previously, Norman spent more than 10 years in various roles at Alto- Shaam, most recently serving as director of consultant services. Before that, he was a corporate chef and project manager for MVP Services Group. He holds an associate of applied science degree from the Illinois Institute of Art.
LOANNE FREEDLUND
ALEXIA ROUQUETTE
RYAN NORMAN
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