Photo Credits: CKE Restaurants, Handel’s Homemade Ice Cream, Marco’s Pizza, Small Sliders, Restaurant Brands International, Shake Shack, Starbucks and Wild Eggs.
BRIAN KRAUSE Chief Development Officer Focus Brands
BLAKE DEVILLIER Brand President Carl’s Jr. USA
BRIAN KRAUSE Chief Development Officer Focus Brands
JENNIFER SCHULER CEO
Handel’s Homemade Ice Cream
BRIAN KRAUSE Chief Development Officer Focus Brands
JOHN MEYERS COO Marco’s Pizza
DONALD CROCKER Chief Development Officer Small Sliders
SAMI SIDDIQUI Chief Financial Officer Restaurant Brands International
JEFF KLEIN President
Popeyes U.S. and Canada
THIAGO SANTELMO President
Popeyes International
ROB LYNCH CEO
Shake Shack
CHIEF OPERATOR CHANGES
CKE Restaurants
CKE Restaurants Holdings, parent company of Carl’s Jr. and Hardee’s, named Blake Devillier as the new brand president for Carl’s Jr. USA.
Following the separation of the Carl’s Jr. and Hardee’s brands, the business approach includes a leadership structure with three teams, each led by a president driving execution of strategic growth plans. In addition to Devillier’s appointment, Mike Woida will continue to lead as international president, while Chris Bode was named Hardee’s USA President last fall. “I’m thrilled to have such exceptional leaders at the helm of our business. Their proven track records and strategic vision will be instrumental in unlocking the full potential of our brands. With a focus on dedicated brand growth plans and the leverage of CKE’s global infrastructure, we’re poised to achieve transformative results,” CEO Max Wetzel said. Devillier joined CKE restaurants on April 1 and is a strategic executive with experience leading multi-site operations, fueling culture, growth, efficiency, and execution that drives breakout performance. He joins CKE from YUM! Brands, Inc., where he was senior vice president of field operations for Taco Bell. Before that, Blake spent more than 25 years at GAP, Inc., with roles at Banana Republic, Gap brand and Old Navy, including vice president of stores at Old Navy. “For years, Carl’s Jr. has been synonymous with satisfying hunger for big, bold burgers with craveable flavors. I’m excited to leverage my experience to lead our teams and drive innovative strategies that will propel Carl’s Jr. to even greater heights,” Devillier said.
50 FEDA News & Views
MICHAEL CONWAY CEO, North America Starbucks
SARA TRILLING EVP and President, North America Starbucks
JD ROTHBERG SVP of Operations Wild Eggs
Handel’s Homemade Ice Cream Handel’s Homemade Ice Cream, an ice cream chain with 130 stores in 13 states, named Jennifer Schuler as its new CEO. Schuler is an experienced executive with extensive marketing and franchise experience. “We are incredibly excited to welcome Jennifer to
Handel’s,” said Andrew Brennan, a member of Handel’s board of directors. “We found her highly relevant and proven capabilities and experience, combined with her strong focus on franchisee success, was a terrific fit for Handel’s. She is a highly talented and people-oriented franchise leader who brings great passion and authenticity to her work, and she had fallen in love with Handel’s Ice Cream before we had even met her!” Schuler was most recently at Wetzel’s Pretzels, where she spent nine years growing the brand. She first served as chief marketing officer, then as president, and, in the last five years of her tenure, as CEO. During her time as CEO, Wetzel’s grew its store count from 200 to 350 units and average unit volume rose by 24 percent, just under $1 million. Schuler and her husband also became franchisees in the system, purchasing a franchise in Minneapolis, which gave her first-hand experience running a franchise and understanding what tools and support she needed from the franchisor to be successful. “As I immerse myself in the brand, I’m truly inspired by its nearly 80-year legacy of consistently delighting guests, while demonstrating phenomenal economics. Handel’s has achieved strong sales performance consistently across 13 states through our franchisees, with the brand performing extraordinarily well in new markets as it grows,” Schuler said. “It’s an exciting time
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