A SPECIAL NOTE FOR BOARDS OF DIRECTORS: This only needs to


Do not respond to any issues or requests from residents that you see posted online. If you must respond, your response should be, “Please report this informa- tion to the manager so it can be handled properly.” I cannot tell you how often managers get an- gry residents who say that they have reported a problem or in- cident and not been responded to, only to find out that they posted something on social me- dia, not directly to the manager.


This impression of communi- cation is fostered when a board


member responds to a resident on line.


happen once and then every- one believes that the board is monitoring the social media outlet and providing residents with a direct connection to the board and an official commu- nication conduit for getting things done and getting their opinions heard.


Social media is with us now and forever.


Just take care in


what you say in your posts, what personal information you share and how it might


LORI R STORM, PCAM® is the VP of Client Development for The Manage- ment Trust – NorCal and co-editor of The Voice.


 23


be perceived and we will all be a bit better for it.


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