Why physical marketing pieces still matter


Track the effectiveness Understanding which strategies drive results is critical for any marketing professional in any industry. Tracking direct mail can be done in a few ways:


• Utilize a discount code on the mail piece • Include QR codes


• Use unique URLs and event-specific landing pages on your website


• Train sales and guest services teams to ask, “How did you hear about us?”


Consumers are suffering from digital fatigue — overflowing inboxes and endless notifications. While e-blasts still produce activity, direct mail remains a legitimate initiative in an overall marketing plan. 


Candice Myers serves as the vice president of sales and marketing for Sky Ranch Christian Camps (Texas, Colorado, Oklahoma). Her background includes experience in marketing, television news, commercial production, freelance writing and customer service. In the fall of 2024, she will celebrate 20 years with Sky Ranch, and as part of the executive leadership team, leads those responsible for group sales, marketing, retail and guest services. Candice and her husband, Rope, live in east Texas and have four children.


May/June 2024


www.ccca.org


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