Industry insights
What are farm broadcasters h their listeners?
Irrigation Today recently joined farm broadcasters at the National Association o s hearing from n n of Farm Broadca
Kansas City, Missouri. During the Trade Talk event, we turned the microphone around on a few broadcasters and asked them — What are the main issues your listeners are concerned about and want to talk abou igutt r right now? Here’s w
dcasting Annual Conventio in s what they said:
ention in
“My producers want to talk about trade. In the northeast its 50 percent dair also have specialty crops. e specialty crop producers are the ones most lik irrigation, but trade is the thing that scares them.”
rcent dair most
TOM CASSIDY | AG RADIO NETWORK INC., BARNEVELD, NY
nt dairy, and we do es most li ely to use
“Conservation, primarily. We focus a lot on conserving water. All of our water comes from the North Platte, which is runoff from the mountains. is year, we had to conserve more water because we are anticipating a lower amount of water next year. ”
CHABELLA GUZMAN | KVRN RURAL RADIO NETWORK, SCOTTSBLUFF, NEBRASKA
“I would say top of mind for many growers is the price of commodities. Along with that, they are concerned about trade issues and how the United States is going to finally resolve trade disputes with their huge customer — China — and how that dispute will affect the future of trade from this country. And, there are things they can’t do anything about — that would be the weather. Drought in Missouri was a huge concern for farmers this past growing season.”
TOM STEEVER | BROWNFIELD AG NEWS, JEFFERSON CITY, MISSOURI
“Milk price is the biggest issue for a lot of the growers in my area because they are dairy farmers and grow their own forage. ey have to use a lot of irrigation to do that because we have very light soil in our part of the state. We are on the largest frac sand deposit in the world, so we have a lot of irrigation. For our dairy farmers, it’s all about the milk price, and that is what they talk about all the time.”
BRIAN WINNEKINS | WRDN RADIO, DURAND, WISCONSIN
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