the industry; when farm broadcasting expanded to television, the association altered its name to the National Association of Television and Radio Farm Directors. Then, in the mid-1960s, to streamline the name of the organization, the members changed it to the National Association of Farm Broadcasters. To reflect an inclusiveness of the industry, the name was tweaked to the National Association of Farm Broadcasting in the early 2000s.
Farm broadcasting holds a strong audience connection
Farm broadcasters have always connected with their collective audience. In the beginning, everything on the air was live — the on-air programming and the commercials were delivered from announcers. At many stations, live audiences would come to watch the broadcasts and sometimes join in on the air. As technology allowed, recorders made it possible for broadcasters to go to the listeners in the field and record
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interviews, initially using wire recorders, then reel-to-reel, followed by cassettes, and finally today’s digital technology.
The connection with an audience is as strong today as ever, with farm broadcasters offering coverage of meetings and field days, providing harvest reports from the field, and broadcasting remotely from fairs and other places in which their listeners have an interest.
Additionally, NAFB continues to be a common connection among farm broadcasters and agriculture communicators across the nation. Association membership today encompasses broadcasters, radio station and network management, agricultural companies, associations and organizations, advertising and public relations firms, and students. With professional development, news coverage opportunities, networking, research, leadership development and opportunities for future agriculture communicators, NAFB membership is at an all-time high with more than 900 members.
NAFB continues to be a common connection among farm broadcasters and agriculture communicators across the nation.
While technology and the activities of the association have evolved over the last 75 years, the focus of farm broadcasting remains the same: to provide understandable, accurate, timely and credible information to listeners in a personal way. NAFB strives to support its members while showing the importance of farm broadcasting in today’s ever- evolving media mix.
To learn more about the importance of farm radio and the association’s 900+ members, visit
www.NAFB.com.
Tom Brand is a former broadcaster and the executive director of the National Association of Farm Broadcasting.
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