away from Nicollet Mall near Orchestra Hall. As its executive director, years. The venue hosted the Super Bowl Experience from January 27
through February 3 in advance of the Super Bowl on February 4. Johnson spoke not only for his venue, but for all in Minneapolis and St. Paul as well as the state by noting that “this transcends just the venues.”
“It was a feeling that Minneapolis and the state of Minnesota had
standpoint to see how much fun you can have in the winter.” -
years of spending more than $10 million a year to transform the building. The facility was built in two phases, and a major expansion - tion with new everything … carpet, paint, signage, escalators, technol- ogy, LED, sound control, and more. “We have about 400 events a year,” Johnson said. “We are always
at the top of the number of events in the annual convention center report. Our building is a very, very busy one for its size (1.6 million square feet).” The venue received IAVM’s Venue Excellence Award in 2014 for
the convention center category, a feat that Johnson believes is due to keeping engaged in the community. “What we try to do here is be the best for our employees, our clients, and our community,” he said. “By keeping those three things at the forefront of everything that we do, that is how success has really come
to the convention center.” Another key to success is using resources wisely and responsibly.
Johnson said that the venue focuses on the three areas of recycling, water reduction, and energy reduction.
way I start a conversation with clients is that the best thing about com- unique and every building is unique, but no other city and no other to make sure that when people come to Minneapolis they remember us and want to come back.”
Bank On It U.S. Bank Stadium opened in 2016, and with it, the venue was given built in the NFL since 2002, and seats more than 66,000 for most football games. Super Bowl viewers got to see a state-of-the-art facility with a light-
weight translucent roof and glazed entrances with giant pivoting doors designed to welcome as much natural light from the outside as pos- sible. A slant in the roof ’s design allows the stadium to endure the weight of snow while creating a look some have called Nordic. Like the convention center, reducing waste and a carbon footprint is important. The NFL, in partnership with PepsiCo, Aramark, SMG, and the Minnesota Sports Facilities Authority, recovered more than 90 percent, or more than 40 tons, of stadium waste at the Super Bowl. “Another example of taking advantage of an urban core is actually
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