Industry News BY LAURIE HERRERA


FLORICULTURE SALES UP; PRODUCERS, CUT FLOWERS SALES DOWN > The U.S. floriculture industry saw


2022 Sales, by category (data only represents operators with sales of $100,000 or more)


a 4.2 percent increase in sales last year over 2021, while cut flower sales fell, as did the number of floriculture producers and acreage in production, according to the latest data from the U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS).


The 2022 Floriculture Crops


Survey, reported almost $6.7 billion in sales up from a record-breaking $6.4 billion in 2021. Cut flower sales, reported


by growers making $100,000 or more, were down 6.7 percent, from $357 million in 2021 to $333 million in 2022. The data also shows a 6 percent


decrease in the number of floricul- ture operators with sales of $10,000 or more: from 9,545 in 2021 to 8,951 in 2022. Growers who reported between $10,000 and $49,999 in sales saw the greatest decrease: 10.7 percent from 3,903 to 3,487.


Cut Flower Sales Decrease California growers with sales of $100,000 or more reported $204 million in cut flower sales — the highest sales total of all states. Those sales fell $16 million short of the pre- vious year and account for two-thirds of the decrease in cut flower sales nationally, according to the data.


Florida


California Michigan


New Jersey Texas


New York Ohio


Pennsylvania North Carolina Connecticut


0 Down 3.9% ■ Up 10.2%


Up 34.8% Down 9.6%


■


Up 11.1% Down 4%


Up 1.8% 200 400 600 800 Sales in Millions 42 FLORAL MANAGEMENT | July/August 2023 | WWW.SAFNOW.ORG 1000 1200 Down 0.4% Up 11.9% 0 Up 4.1%


Up 8.9% Up 5.8%


Up 8.9% Up 1.1% Down 6.7% Down 3.8% 500 1000 Steve Dionne, AAF, executive


director of CalFlowers (the California Association of Flower Growers and Shippers), says the drop in sales is reflec- tive of “a natural lessening of pent-up demand” for flower-related events. “As demand began to trend down-


wards, many growers in California predicted the reduction and reduced plantings accordingly,” Dionne says. “This is in response to a dramatic increase in production input values (labor, energy, fertilizer, transporta- tion, etc.) which increased the risk of over-producing. And perhaps most significantly, inflation across all seg- ments of the economy has pinched consumers’ budgets.”


Grower Footprint Decreases Not only did the number of produc- ers with sales of $100,000 or more


Top 10 States in Total Floriculture Sales Up 6.1% ■ 1500 Sales in Millions


decrease, but so did the amount of land used for production. Crops grown under cover (greenhouse, shade or temporary cover) accounted for 832 million square feet in 2022, down nearly 6 percent from 883 million square feet in 2021, according to the survey. Comparisons for open ground acreage isn’t available. The survey also found a 6


percent decrease in the number of floriculture operators with sales of $10,000 or more.


Other takeaways from the survey: ■


■


Of the 17 flowers categorized in the survey, waxflowers and pompon chrysanthemums saw the greatest increases in producers with $100,000 or more in sales (approximately a 22 percent increase for each).


Roses saw the greatest decline in producers (17 percent), followed by gladioli (13 percent), irises (8 percent), and orchids (3 percent).


All other flowers reported increases in producers except protea, which reported 16 producers in both 2022 and 2021.


Sunflowers reported the highest number of producers (179).


Laurie Herrera is a contributing writer for the Society of American Florists.


Florida, California, and Michigan accounted for 43 percent of total floriculture sales.


 Annual bedding/garden plants  Potted flowering plants  Herbaceous perennial plants  Foliage plants  Propagative floriculture materials  Cut flowers  Cut cultivated greens


2000 2500


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