SAF in Action BY AMANDA JEDLINSKY YOUNG FLORAL PROS GROW AND CONNECT IN MIAMI


> Affirmations of a career path. Insight into efficient retail operations. An insider view of the floral importing scene. And newfound floral friends. Those were among the takeaways


for the next generation of floral pros who descended on Miami in June for two days of education, networking and floral-fo- cused experiences that helped them grow, connect with peers and vendors, and find support in their careers. The Society of American Florists’


second annual Next Gen LIVE! event brought together 180 young retail- ers, wholesalers, importers, growers, breeders and manufacturers from 31 states, Ecuador and Canada. Attendees competed in a poolside design compe- tition, gained knowledge that will help them in business and in their personal lives, and soaked in tours of the Miami flower importing scene and progressive retail flower shops.


Attendees work on floral designs as part of an educational session by Derek Woodruff, AAF, AIFD, CF, PFCI, of Floral Underground, about how to host a successful consumer-facing event.


Dr. Breigh Jones-Coplin of Black + Blossomed in Denver talks with attendees about identifying attachment styles that influence behavior.


Sharolyn Wyeth (standing) of Muffy’s Flowers and Gifts in Anchorage, Alaska, makes an introduction during the welcome reception.


8 FLORAL MANAGEMENT | July/August 2023 | WWW.SAFNOW.ORG


Kerry Allen of GotFlowers in Freemont, California, shares his takeaways at the conclusion of the event.


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