JULY/AUG 2023 I VOLUME 40 I NUMBER 3 24


INDUSTRY INNOVATORS Meet floral pros who are challenging industry standards and revolutionizing the way the industry does business.


34


HOW CAN AI WORK FOR YOU? The next big thing for business is here. Just as the ubiquity of home computers, high-speed internet access, and smartphones all changed the way we do business, the availability of artificial intelligence is quickly recreating workflows.


20 48


ON THE COVER Valerie Crisostomo, founder of Black Girl Florists, was nominated as an innovator for bringing together a national community of fl orists. To see other innovators nominated by their peers, turn to page 24.


40


IS YOUR BUSINESS HEALTHY? Examine key areas of your business to determine whether it is running at peak profitability.


2 VIEWPOINT


4 WHAT INSPIRES US 4 MORE ONLINE 6 AD INDEX 8 SAF IN ACTION 12 HANDS ON 16 TALENT


18 GROWTH 20 FRESH CHOICES 42 INDUSTRY NEWS 44 UP THE SUPPLY CHAIN 46 DIGITAL STRATEGY 48 BUSINESS OF DESIGN 56 QUALITY

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60