SAF in Action


During an off-site dinner, attendees were tasked with finding new friends and making an arrangement with them.


The poolside design competition tasked teams of floral pros with making arrangements for different types of arches supplied by Syndicate Sales. Halfway through the competition, the teams were surprised with a twist — they had to begin working on another team’s arch.


Attendees visited three Miami retail floral operations, including Tria’s Flowers and Gifts, to get an inside look at how they operate.


Attendees enjoyed a patio dinner with a spectacular view of the sunset on the first night of the event.


Debra Bazile, a Miami-area educator, and Derek Woodruff, AAF, AIFD, CF, PFCI, of Floral Underground in Traverse City, Michigan, pose for a picture in front of Ball SB’s floral display.


Next year’s Next Gen LIVE! is


Seth Goldman of Urban Stems in Washington, D.C.; Irving Casiano of Flower Shop Network in Paragould, Arkansas; Talicia McCall of Ambiance by Lovie in Montgomery, Alabama; and Eric Fernandez and Tricia Gomez of Continental Flowers in Miami were part of the event’s “How I Did It” talks.


planned for February 2024 — after Valentine’s Day — in San Diego, in close proximity to a key flower growing region, which attendees will visit.


Mimi Martinez-Pancheco of Jet Fresh Flowers in Miami; Nicole Palazzo, AAF, of City Line Florist in Trumbull, Connecticut; Carmen Marquez of Ball SB in Miami; Sahid Nahim of New Blooms Solutions in Miami; and Michelle Black of Jet Fresh Flowers.


Amanda Jedlinsky is the senior content strategist for the Society of American Florists and editor in chief of Floral Management.


The magazine of the Society of American Florists (SAF) 9


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