INNOVATIONS IN TECHNOLOGY
Alejandro Pérez Founder and Chief Innovation Officer, Komet Sales, Doral, Florida
In his words: “In order to move fast, you have to fail fast. It’s ok to take the risk and to keep experimenting.”
Innovation Komet Sales is a vertical software, B2B e-commerce and payments software company for the floral industry. The company has digitally transformed the industry by facilitating online transac- tions and digital payments for importers, wholesalers, and farms. Through its online platform, the industry can buy, sell, manage logistics, receivables, ware- houses, and transportation.
Motivation When Alejandro Pérez started in the industry, everything was conducted by phone, fax and reams of paper. He saw an opportunity to build an online indus- try that would improve logistics and allow differ- ent parts of the supply chain to better communicate. “We are always thinking, how do we get more people to do more trans- actions online, to get more exposure and do it at a lower cost,” he says. Pérez’s vision is simple: He wants Komet Sales to saturate the market
while easing daily business practices and improving the logistics of those using the platform.
Challenge Pérez’s biggest challenge is keeping large, international companies from poaching his tech talent — especially web developers. That’s why he has turned his attention to building a strong company culture. “We need to offer a sense of belonging and purpose,” he says. He’s implemented numer- ous perks, from a four-day work week and work-from-home autonomy to company-paid vacations and space to experiment with new ideas.
Future Evolution Pérez is brimming with ideas for vertical growth of his platform. Komet has beta tested ways to facilitate sales between customers and has ideas for growth in providing financial services. He’s also keen on delving into analytics. “We have mountains of data, so we’re look- ing at how to leverage that data to add value to the business so our customers can make better decisions,” he says. “Today’s efforts are about building and betting on analytics.”
TECH FOR TOMORROW Alejandro Pérez’s developed a vertical software, B2B e-commerce and payment software company that is revolutionizing the way the industry does business.
Sarah Sampson is a contributing writer for Floral Management.
The magazine of the Society of American Florists (SAF) 31
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