Digital Supply Chain


Inside the


aligned supply chain, one of the biggest questions facing distributors and manufacturers is how their systems and processes can better connect with the broader logistics network. The FEDA Tech Talks session at the 2026 FEDA Annual Executive Leadership Conference is designed to help attendees assess the current state of technology available to the industry and learn how other supply chain segments are maximizing their use of digital tools and data.


A At the FEDA Tech Talks,


Estes CIO Todd Florence will share how carriers are using AI, automation, and real-time data to


improve transparency, address freight damage claims, and help create a more aligned supply chain.


26 FEDA News & Views


While distributors and manufacturers involved in the FDC are driving the industry’s vision of a next-generation supply chain, achieving it will require buy-in from all the partners involved with moving equipment from the point of production to the end customer. This includes better coordination with one of the key sources of friction in the network: less-than-truckload (LTL) carriers. Through the Tech Talks, conference attendees will have an opportunity to hear directly from Todd Florence, chief information offi cer for Estes Express Lines, about how carriers are implementing technology solutions aimed at easing the most


s the FEDA Future of Distribution Council (FDC) works toward a more interconnected and


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