software development and system integration. Each partner was chosen for the DP+Q Partners initiative not only because of their skill in connecting dealer systems to the database, but also for their dedication to FEDA’s goals for data quality, modern technological capability and service excellence.
The most critical of these partners is the developer
of a new, competitive CPQ option for the industry. Coming into the market this year, the new CPQ will work exclusively with the FEDA Data Portal and will be designed with input from FEDA dealer members to ensure it serves their business needs. Further reinforcing its long-term commitment to this necessary industry initiative, FEDA incorporated the data portal into its regular staffing and operations last year with the hiring of Joe Durham, the association’s director of data governance and operations. Durham provides complete onboarding and ongoing support to distributors and manufacturers while also coordinating technology partners and overseeing the project’s progress. Matching a background in data engineering and systems integration with a family history in rubber parts distribution, Durham understands the data needs of distributors and is spearheading a vision that will position the industry for long-term technology innovation. He also works with a staff team of sales, marketing and education professionals to ensure full expertise and support for the project.
Possibilities and Visions Having dedicated staff who can see that vision through
has only become more crucial as the breadth of the industry’s technology adoption intensifies. It’s not only distributors and manufacturers who are looking to technology to make their operations more efficient and responsive. Operators increasingly expect their vendors to be technologically savvy, relying on their expertise to advise on systems or software that can relieve labor shortages and reduce workloads. The FEDA DP+Q initiative will strengthen dealers’
digital credibility by enabling new possibilities. It starts with the DP+Q Partners, who are setting the stage for that future by putting the connections and automations in place that are needed to support modern ERP systems that dealers rely on to manage every aspect of their businesses. But, that’s only the beginning. Making comprehensive product information available to members and their third-party providers opens the door
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for innovations that will reshape business operations and enhance end-user product interactions.
Putting the ‘Intelligence’ in AI
For the last few years, the potential of AI has been a major focus across all industries, and distribution is no different. As AI evolves, its ability to optimize space, efficiency and decision-making promises to become increasingly sophisticated, which is why so many companies are clamoring to implement AI-powered solutions now.
“By leveraging standardized product data from the FEDA DP+Q, AI-driven engines can analyze customer needs, kitchen layouts, energy consumption, and regulatory requirements to make intelligent product recommendations,” Durham explains. Such an
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