new feda members APPROVE
In 2020, KWIPPED, an online B2B equipment marketplace, decided to expand its offerings to include equipment fi nancing, leading to the launch of a technology-based fi nancing platform that embedded fi nancing estimates
and digital applications directly into its marketplace pages. Since then, KWIPPED turned APPROVE into its own business, making it available for B2B equipment sellers to deliver fi nancing options for their customers. To date, APPROVE has fi nanced more than $100 million worth of equipment from more than 2,000 equipment vendor partners.
Connerton Cooking
Founded in Southern California in 1936, Connerton revolutionized speed cooking with its innovative appliances designed for effi cient steak preparation. This early innovation established Connerton as a leader in user-friendly, high-performance commercial cooking equipment. In 2017, Connerton transitioned to a new management team, who continued the brand’s legacy with signifi cant
enhancements and its commitment to engineering excellence. Today, its diverse range of products include char broilers, stoves, cheese melters, griddles, hot plates, convection ovens, and fryers.
Core Industrial Realty Core Industrial Realty is an industrial real estate brokerage fi rm that serves the foodservice equipment and supplies industry. The company works with each client to provide customized solutions in a wide array of brokerage services, including tenant and landlord representation, acquisition and disposition representation, sale-leaseback advisory, build-to-suit transaction support, and investment sales. Founded by Noel S. Liston, a top-producing industrial broker with more than 30 years of experience, Core Industrial Realty aims to provide unrivaled response times, tailored
analysis and superior brokerage services.
42 FEDA News & Views
Crown Verity Inc. Crown Verity traces its history back all the way to 1857, when the Verity Plow Company was founded in Brantford, Ontario, as a manufacturer of cutting-edge implements for farming. The same pioneering spirit led to the launch of Crown Verity and its fi rst line of commercial grills in 1991. Its most recent expansion came in 2019, when Crown Verity acquired a manufacturing facility in Bowling Green, Kentucky, in 2019, where its newest generation of mobile grills are now manufactured entirely on site.
Mathias Foodservice Equipment Based in Leesburg, Florida, Mathias Foodservice Equipment is a dealer of foodservice equipment and supplies. In addition to equipment procurement, the company offers comprehensive kitchen design services for restaurants, assisted living facilities, ghost kitchens, and schools. For every project, Mathias Foodservice Equipment develops a plan that accommodates kitchen operations and streamlines workfl ow effi ciency by strategically
positioning equipment. The company prides itself on creating custom designs that eliminate common oversights that lead to a messy kitchen, leading to a cleaner and more effective environment. Additionally, Mathias Foodservice Equipment helps manage projects, including coordinating and supervising general contractors to ensure that design plans are followed correctly.
NewLane Finance
Founded in 2018 by two seasoned industry experts with more than 60 years of collective experience, NewLane Finance is dedicated to revolutionizing equipment fi nancing for businesses. A subsidiary of WSFS Bank, the company strives to simplify and expedite the equipment fi nancing process for small to mid-sized businesses through solutions that are as transparent as they are effective. Over the past seven years, NewLane Finance has helped fi nance $1.1 billion worth of equipment for more than 31,000 companies.
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