ASSOCIATION • From the OABA Chair Chair’s MESSAGE Ben Pickett , OABA Chair 2024
Social Media in Achieving OABA’s Mission and Vision
Dear Members, In the rapidly evolving digital landscape, social media has
emerged as an indispensable tool for organizations across the globe. For the Outdoor Amusement Business Association (OABA), social media is not just a means of communication but a strategic asset that plays a critical role in achieving our mission and vision.
Alignment with Our 2024 Strategy Map Our 2024 strategy map outlines key objectives designed
to propel OABA toward its long-term goals, with social media playing a pivotal role in several strategic areas. First and foremost, social media supports our objective of enhancing member engagement and satisfaction. By maintaining an active and interactive presence online, we can better understand your needs and preferences, provide timely updates, and create opportunities for meaningful interaction and feedback. our other 2024 Strategic Targets.
Call to Action: Contribute to achieving our strategic targets by providing meaningful content on a monthly or quarterly basis to OABA for inclusion in social media postings.
Enhancing Engagement and Building Community Social media platforms that we leverage such as Facebook,
Instagram, and Twitter provide us with unparalleled opportunities to reach and engage with a vast and diverse audience. • Facebook:
https://www.facebook.com/ OutdoorAmusementBusinessAssn/ • Instagram:
https://www.instagram.com/ outdooramusementbusinessassn/
• Twitter:
https://twitter.com/oabainfo?lang=en By sharing compelling content, success stories, industry
news, and educational resources, we can elevate the visibility of the outdoor amusement industry, advocate for best practices, and inspire innovation. These platforms allow us to communicate directly with you, our valued members, and the broader community, fostering stronger relationships and building a more cohesive and supportive network.
Here are some current statistics as of June 2024 regarding our social media activity: Number of Followers
• Facebook - 4,448 • Instagram -1,438 • Twitter - 1,155 Number of Impressions, last 90 days
• Facebook - 43,210 • Instagram - 10,944 Number of Engagements, last 90 days
• Facebook - 3,549 • Instagram - 124 Reach
• Facebook - 18,443 • Instagram - 1,207 Top Locations of Followers:
BY CITY
Gibsonton, FL ............................96 New York, NY ............................45 Tampa FL ....................................42 Tlapacoyan, Veracruz ............41 Phoenix, AZ ................................33
BY COUNTRY
USA ......................................... 6,030 Canada ......................................268 Mexico .......................................135 Australia ......................................86 UK ..................................................55
Can you believe how many impressions we have gotten in the last 90 days? What about the reach we are getting on Facebook?
Call to Action: Make engagement with OABA social media platforms a daily activity for you and your teams. Advocacy and Industry Standards
Social media is essential in our efforts to advocate on behalf of our industry. Through targeted campaigns and collaborations, we can amplify our advocacy efforts, mobilize
, 4 OABA ShowTime Magazine • August 2024
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32
