However, this presents a good opportunity to discuss your own data privacy protections. WSCA corporate partner, Privacy Lock, offers comprehensive tools to protect your sensitive data, ensure compliance, and they can help you in the event you do suffer a data breach. If you’d like to know more, you can reach out to their CEO, Dave Ritter, at dave@pentaprivacylock.com, or visit them online at www.myprivacylock.io. Privacy Lock will also be hosting several webinars this spring to better familiarize you the My Health, My Data Act and its upcoming implementation.


data and sell it to whomever is interested in buying it. Some of the data brokers you would instantly recognize include Apple, Google, and Facebook. Additionally, every app on your phone collects data from you and most of them sell it.


What was that text I got from someone claiming to work with the WSCA?


We do not know if the marketer who sent the text in question found the data or bought it. However, considering that some of the people who received the text were Washington state healthcare professionals not related to chiropractic, it is likely that a list was purchased from a data broker. The WSCA knew the company would be marketing to its members, and that is why our executive director filmed a video introduction for the company. The video was intended to reassure our members that the advertiser was on the up-and-up and offering a legitimate service. The WSCA provided that company with very specific verbiage to use when contacting our members, so as to avoid any confusion over who they were. Unfortunately, the individual who sent the text was filling in for an account rep we normally work with and had not received the script. The text you received was the end result.


Back in March, a number of WSCA members received a text message that appeared to be spam from a marketer claiming to be working with the WSCA. This text message was not sent by a WSCA staff member, but rather, a WSCA corporate partner. The text raised concerns for several members that the WSCA was sharing their contact info and encouraging its corporate partners to spam DC members. This is not the case.


With the limited exception of sharing conference attendee lists with exhibitors, the WSCA does not distribute member contact information to anyone. In fact, when you receive a physical piece of mail from one of our corporate partners, they do not actually have your address—that information is released to a third party mail house that has signed a non-disclosure agreement with us, withholding that information from the corporate partner and requiring the mail house to destroy the address list once the mailing is sent. Likewise, when you receive corporate broadcasts on Mondays and Fridays through email, the email list is not given to the advertiser—the advertiser provides their content to the WSCA and we email the message on their behalf.


What the WSCA does have, though, is a public facing online directory. It is searchable by anyone and contains information individual members select that they want to be visible. It is possible for an overzealous marketer to comb through every entry in that directory and get phone numbers. It is also possible—and a common practice among many in marketing—to purchase contact lists from data brokers. Many of the businesses you engage with everyday are data brokers. These companies compile your personal


The WSCA is currently working on an tool for members to self- identify if they do not wish to be directly contacted by our corporate members. While we cannot prevent them from marketing to you, we can inform them of your preference not to be contacted. Once that tool is in place, we’ll announce it in our newsletter and here in Plexus.


Each issue of Plexus features several frequently asked questions about chiropractic in Washington. If you have any questions you’d like to see shared in the magazine, please submit them to:


Washington State Chiropractic Association


c/o Shaka Forest, Membership Director 1120 Pacific Ave., Ste. 206 Tacoma, WA 98402 wsca@chirohealth.org


With the limited


exception of sharing conference attendee lists with exhibitors, the WSCA does not distribute member contact information to anyone.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32