CAI’s 2014 Recruiter Rewards Grand Champion Lynne Hartmann, CMCA, AMS won the grand prize trip to Las Vegas by recruing twentysix new members in 2014. Now, she shares some of her recruitment ps and tricks.


Lynne Hartman, CMCA, AMS, Associa MidAtlanc, AAMC


If you’re a compeve person like me, recruing new members to CAI isn't just a goal, it’s also a challenge. The chance to win prizes for telling people about an organizaon I feel passionately about is an added bonus. Winning prizes is always fun, but membership recruing also has many personal rewards. Recruing enables you to be part of a strong organizaon that is able to fulll its mission of service supporng the community associaon industry.


There is not a perfect recipe for recruing. In fact, the most common way to recruit for any organizaon is wordofmouth and a strong belief in your product. Approaching prospecve members can somemes be scary. But, it doesn’t have to be. I look at every handshake as a potenal recruit. I look at every company logo on passing vehicles and exing contacts as recruits. Somemes, it just takes a lile persuasion and the ability to detail the benets of CAI membership.


The best benet to share in recruing is a personal experience. The wealth of informaon, networking, educaon, and business contacts made via CAI virtually sells itself.


Working for a management company surely has many advantages when it comes to recruing new CAI members. Nearly everyone I meet in my job is a potenal recruit for CAI membership!


Let’s start with nonmember board of directors. Start by including CAI markeng material in all of their community’s board packages. Do you have a board that does not know what a reserve study is? Do you have a board that does not know how a budget operates? Invite those board members to a seminar hosted by one of our Business Partners or a networking event. Bring a copy of Common Ground or


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Community Assets with you to a board meeng. Introduce that board to the CAI website library. Did you know that CAI publishes the largest collecon of resources available for community associaons?


Do you have vendors wanng to work with you? How do you know they are able to provide service that meets the expectaons of our clients? Hiring a CAI business partner virtually guarantees that the level of service meets all your (and your board’s) requirements.


Business Partner Members build relaonships through management companies, managers, board members, and homeowners. Networking and adversing opportunies are praccally unlimited. What beer way to grow a business and partnership?


CAI is the perfect resource for any


professional service or product provider. Vendors are always looking for a way to increase their opportunity for more business and growth. Those who are not aware of CAI and its benets are looking for a vehicle just like CAI. As soon as you inform them of the various opportunies available to them as a CAI member, it is a winwin situaon.


As a valued management company member of CAI, it is imperave to encourage managers within your company to join CAI. The educaonal opportunies are unlimited through the Professional Management Development Courses (PMDP) and chapter programs where you will learn the most eecve and ecient ways to manage community associaons. CAI cercaon and designaon programs will give managers professional recognion and help build a career.


Connued on page 35


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