KICKER
FROM THE EDITOR
Make certain you make time for you and your team to pick up the skills needed for your everyday work.
The business & technology magazine for contractors
Irrigation & Lighting is published quarterly by:
8280 Willow Oaks Corporate Dr., Ste. 630 Fairfax, VA 22031-4511 Tel 703.536.7080 | Fax 703.536.7019
info@irrigationandlighting.org irrigationandlighting.org
Publisher Natasha L. Rankin, MBA, CAE
See you in the Lone Star State Kyle Brown
B
y the time this edition gets into your hands, I’m hopeful that you’re prepar- ing for the upcoming Irrigation Show and Education Week in San Antonio,
Texas, from Nov. 27-Dec. 1. I know that the common line about the Lone Star State is that everything is bigger there. It might sound silly, but this year’s event is following that trend. Tere are more opportunities available this
year for an irrigation professional, whether you’re there to network with colleagues, pick up the newest products or absorb some education. I wanted to use this space to call out a few ways to make the most of this year’s show. Te exhibit floor will be packed with more
vendors than last year with a bunch of new op- tions. My first suggestion is to take advantage of the official Irrigation Show mobile app. Tis gives you the capability to plan your route through the exhibit floor, set up meetings with exhibitors and browse the many exhibiting product categories. Tere’s a lot to see, but remember to give your- self a little time to chat with colleagues you meet from one place to another. Don’t schedule your meetings back to back! It’s a great idea to check out the IA Pavilion
early in the show, not just because it has every- thing you need to learn about what the Irriga-
tion Association is up to (and plenty of copies of this magazine to share with your colleagues), but because it’s helpful to orient yourself to the rest of what’s available at the show. Not far from the Pavilion, you’ll find Innovation Row with some brand-new startups, and plenty of industry-re- lated presentations will be available in both the Green and Blue Innovation Hubs on one end of the space. Between those, you’ll find the entrants in the 2023 New Product Contest. Te app will also give you the schedule
of events, including education opportunities through IA University. Make certain you make time for you and your team to pick up the skills needed for your everyday work. But don’t forget to find time to connect with your crowd through the various networking events going on, from the First-Timers Roundtable to the River Walk Fiesta.
Before you get connected to the mobile app,
you can find more information on the exhibit floor and all of the events surrounding it at irri-
gationshow.org. If you see either Content Editor Luke Reynolds or me there, please make sure to stop and say hello! We always benefit from hearing from readers on how we can continue to bring you the most useful information for your day-to-day work.
Look for QR codes in our magazine to find additional exclusive content on
irrigationandlighting.org, where you can find original reporting and the latest industry news.
4 Irrigation & Lighting November 2023
Associate Publisher Trisha Klaus
Editor-in-Chief Kyle Brown 330.353.8874
kylebrown@irrigation.org
Managing Editor Anne Blankenbiller
Content Editor Luke Reynolds
IA Strategic Partnerships & Business Development Vice President Stephanie Clark 703.472.5810
stephanieclark@irrigation.org
National Sales Representative Tom Schoen 952.905.3214
tom.schoen@
bock-assoc.com
Creative Director Sean Burris
Database Coordinator Emil Bissoondharry
Editorial Committee Tessa Norton, Chair Perry J. Bruggeman, CIC, CLIA, Vice Chair Alexis Deasy Michael Deo Steven M. Hohl, CID Russ Jundt Dawn Norris Ted Rightmire Richard Robinson, CLIA Mark Stuhlsatz, CIT, CLIA
Irrigation & Lighting is published quarterly by the Irrigation Association. The IA and Irrigation & Lighting are not responsible for content or opinions included in this publication. Reference in this publication to any specific commercial product or service is for general informational purposes only and does not constitute an endorsement or recommendation by the IA. Sub- scriptions are free to those who work in the landscape, irrigation and lighting industries; publisher reserves the right to determine qualification. Subscribe online at
irrigationandlighting.org/subscribe. Those who do not qualify can subscribe by paying the one-year subscrip- tion fee of $20 ($35/year international rate).
ISSN 2771-8263 (print) | ISSN 2771-8271 (online)
Copyright © 2023. All rights reserved. No part of this publication may be produced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher.
POSTMASTER: Please send address changes to: Irrigation & Lighting, 8280 Willow Oaks Corporate Dr., Ste. 630, Fairfax, VA 22031.
irrigationandlighting.org
Photo: Nikki Avramovich
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