2024 GREEN INDUSTRY OUTLOOK – CONTRACTORS sponsored by
An experienced crowd S
ome demographic questions have been refined, but overall trends are consistent with surveys since 2022. Contractors tend to either own or manage the com-
pany (68%). For the third year running, respondents are most often in the age range of 50-59 (28%), with other groups holding steady year over year. While slightly more contractors are between 30-49 (45% compared to 40% last year), young- er contractors aren’t showing up in large enough numbers yet to shift the results meaningfully. If you’re a respondent under the age of 40, you’re still often the owner or manage- ment (53%), but your chances of working on installation (21%) or as a crew leader (13%) go up significantly. More contractors tend to have between 21-30 years of personal experience (30%) compared to 26% last year. Te largest change in that spread came from the low end, where in 2023, 20% of contractors had 10 years of experience or fewer. Tis year, that group totals to 15%. It’s possible that fewer people with little experience are finding enough op- portunity to stick around.
Which of the following best describes your job title? Owner/partner
52%
Executive management Installation/maintenance Supervisor/crew leade Branch manager
Architect/designer Sales
Business development Purchasing Instructor
How old are you? 0%
5% 5%
28% 17%
irrigationandlighting.org 19% 26%
Under 20 years old 20-29 years old 30-39 years old 40-49 years old 50-59 years old 60-69 years old 70+ years old
16% 10% 8%
4% 6%
1% 1% 2%
0%
How long have you personally worked in the industry?
2% 10% 21% 30% What is your race?
White or Caucasian Other
American Indian or Alaska Native Black or African American Multiracial or mixed race
Native Hawaiian or other Pacific Islander Asian or Asian American
What is your ethnicity?
Not Hispanic or Latino Hispanic or Latino
METHODOLOGY
The 2024 Green Industry Outlook Survey – Contractors was developed in SurveyMonkey with three email invitations including individual, anonymous links sent to respondents between Sept. 7 and Sept. 22. Responses gathered were checked for duplicates and relevance to the survey. Each invitation included information on the drawings for a DJI Mini 2 quadcopter drone or a Solo Stove Bonfire fire pit, provided by Heritage Landscape Supply Group. Survey results were closed Sept. 22 with 324 responses. Irrigation & Lighting staff analyzed the survey results. All comparisons to previous surveys were made using only contractor respondents to improve correlations. All questions related to revenues specified an end date of June 30, 2023, and are related to information relevant to the past year. The goal of the survey is to help irrigation contractors assess their own performance. The survey did not ask for any pricing information or other future forecast information and is not intended to enable respondents or Association members to engage in price fixing or anti-competitive activities. The results must not be used, analyzed or reverse-engineered for any such purposes. Only the Irrigation Association has access to the raw survey data. Participation in the survey was voluntary and open to members and non-members of the Irrigation Association.
November 2023 Irrigation & Lighting 11 91% 9% 91%
3% 2% 2% 2% 1%
0% 7% 8% 21%
5 years or fewer 6-10 years 11-20 years 21-30 years 31-40 years 41-50 years 51 years or more
86%
Man Woman
What is your gender identity?
14%
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