2024 GREEN INDUSTRY OUTLOOK – CONTRACTORS sponsored by
A focus on water F
or whatever type of contractor they consider themselves, contrac- tors report about 58% of their overall services involve irrigation. Irrigation contractors moved that up to 76%, still giving themselves
room to bring in other revenue streams. Even those who describe them- selves primarily as landscape contractors reached 34% on average. Keeping on from last year, demand for irrigation services in general
has remained the same (45%) down to the same percentage. Most expect moderate growth (46%) overall. Almost all respondents say demand is either the same or increased for
smart irrigation systems (90%), and even more expect it to hold steady or grow in the upcoming year (97%). Not a single irrigation contractor
What percentage of your overall offered services are focused on irrigation?
58%
How has the demand for overall irrigation service changed this year compared to last year?
Demand has greatly increased.
Demand has increased. Demand has remained about the same. Demand has decreased. Demand has greatly decreased.
How much growth in demand for irrigation services do you expect in 2024?
Significant growth Moderate growth About the same Moderate decline Significant decline
What percentage of your irrigation customers are currently using smart controllers?
37%
How has the demand for smart irrigation systems changed compared to last year?
Demand has greatly increased.
Demand has increased. Demand has remained about the same. Demand has decreased. Demand has greatly decreased.
irrigationandlighting.org
40% 14%
expects demand for smart irrigation products to decline in the next year. Tat might partially stem from the fact that only about 1 in 3 cus-
tomers are using smart controllers currently (37%). Tis is true even for irrigation contractors, who check in a bit higher (40%) as a group. Even for customers living in areas where water scarcity isn’t a widespread issue right now, that could be leaving a lot of money on the table. Te majority of contractors report that water scarcity will either have little impact on their work or create new opportunities going forward (86%). Landscape contractors in particular expect scarcity to create new demand for irrigation products (53%) even more than irrigation contrac- tors (41%).
How much growth in demand for smart irrigation products do you expect next year?
Significant growth Moderate growth About the same Moderate decline Significant decline
What percentage of the irrigation products you install are labeled by WaterSense?
50%
How do you expect local and regional water scarcity to impact your business in 2024?
46%
It will create new demand for irrigation products or services. It will have no impact. It will reduce demand for irrigation products or services.
November 2023 Irrigation & Lighting 17
5% 45% 40%
6% 4%
4% 2% 35% 10% 6%
13% 46%
5% 34% 45%
14% 55% 28% 2% 1%
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