KICKER


IRRIGATION PIPELINE By Christopher Pine Show up for education W


hile late fall is typically the end of our irrigation season in much of North America, it is also the time to start thinking about planning for


next year’s success. One set of business development tools that sometimes get overlooked or maybe ar- en’t maximized are our industry trade shows. While the role of trade shows might have changed in the last few years, they still offer amazing opportuni- ties for learning, networking and sometimes some well-needed relaxation.


Most of our industry shows and events have


participation from manufacturers, distributors and business solution providers. Being able to see, touch and test what products are out there is invaluable to many of us, especially as technology continues to accelerate. Recently, the Equip Expo (formerly GIE+Expo) was held in Louisville, Kentucky. Tis event is an absolutely mind-boggling showcase of


This is the most irrigation-focused


event in our industry every year and is something every industry professional should check out at least once.


anything and everything related to the green indus- try. Te presence of the landscape irrigation industry has grown dramatically with many manufacturers and suppliers present. Te Irrigation Association offered education classes, and there were many busi- ness training sessions. Tis event is largely directed at contractors and there were numerous opportunities to network throughout the week. In addition to a bunch of entertainment options associated with the show in the evenings, Louisville was a great place to be for the week.


Te Irrigation Show and Education Week is Dec.


5-9 in Las Vegas. Tis is the most irrigation-focused event in our industry every year and is something


Christopher Pine, CLWM, CID, CIC, CLIA, CIT, MCLP,


is a principal of IrriTech Training and the president of BluGreen Solutions in Pocasset, Massachusetts. He can be reached at chris@irritechtraining.com.


6 Irrigation & Lighting Late Fall 2022 irrigationandlighting.org


every industry professional should check out at least once. Tere are many courses offered during the week through IA University, certification exams, Industry Insights sessions (covering current, relevant topics), the popular new product contest and the trade show, which is also co-located with Groundwater Week.


So, how do you make the most of these events?


First – commit. We’re all busy and can always find other things to do with our time (like work). Recognizing the opportunities at these events and carving time in your schedule, whether it’s every year or three is the first step. I remember what a struggle it was for me to decide to attend my first Irrigation Show in Nashville in the 1990s. But I still use what I learned at that time and have relationships that be- gan then, today.


It is well worth the time to plan. Start with a list


of what you want to accomplish or better yet, what problems you want to solve. I know many show up and roll with it, but having some goals will definite- ly help you get more out of the time. Go through the courses and sessions and add them to a calendar. Most major shows have apps that make this and op- timizing the show easier. Review the exhibitor list and make sure to visit exhibitors beyond the ones that you are most familiar. Approach these events with a very open mind. Take advantage of planned networking events. Many shows offer events that are targeted to get people with similar interests together. For me, one of the most rewarding aspects of these shows are the many lifelong relationships that are created.


And remember to leave enough time to kick back


and have fun. Many exhibitors will sponsor recep- tions or networking events outside of the show. Most cities selected for conferences will always have some local attractions that are worth checking out.


Remember, the first step is to commit. I hope to see you at the Irrigation Show.


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