2023 GREEN INDUSTRY OUTLOOK sponsored by
Future W
How do you rate the expected growth in demand for your business’s services in 2023?
12% 14% 2%
Future change
hile it was another reliable growth year for most respondents, more are predicting moderate decline this year (12%) than last year (7%). Tat deflation pulls almost fully from the group that expected significant growth (14% compared to 18% last year). While it’s a small shift
overall, there seems to be a sense among respondents that continuing growth at all into next year will be a challenge. Breaking out survey responses concerning expectations about the future, some additional trends appear
based on how well their companies grew over 2022. Respondents who reported flat or decreased change over 2022 expect moderate decline in demand next year at almost twice the rate (26%) of the standard group. It may come as no surprise, but the reverse is also true of this group. Tose who reported growth of 11% or more expect significant growth in 2023 by more than twice (34%) the standard. It sounds as though if the past year treated respondents well, they expect the next one to be even better, but things look signifi- cantly gloomier for those who struggled this year.
Which of the following trends do you expect to grow the most in 2023?
Smart irrigation technologies Native/low water landscaping
72%
Significant growth Moderate growth
Moderate decline Significant decline
Remote irrigation system management Battery-powered equipment Outdoor living spaces Landscape lighting
Artificial turf installation
Organic fertilizer and weed control Water features
Which products do you anticipate purchasing for your clients in 2023?
Irrigation equipment/controllers Nursery/flowers
Soil/organics/mulch Grass seed
Landscape lighting Sod
Chemicals Hardscape products Water feature accessories 18 Irrigation & Lighting Late Fall 2022 25% 75%
50% 49%
47% 46% 46%
42% 41%
21% 20%
16% 13%
8% 6%
50% 34% 27%
Which of the following services is your business considering reducing or eliminating in 2023?
Chemical application Snow/ice management Water features
Lawn maintenance Holiday lighting Hardscaping
Hydroseeding/erosion control Disease, insect and weed control Irrigation design and installation Tree and ornamental care Irrigation maintenance Landscape lighting Drainage
Landscape design and installation Turf and landscape renovation Environmentally friendly services
18% 16% 15% 15% 12% 8% 8% 7% 6% 6% 5% 5% 5% 4% 4% 2%
irrigationandlighting.org
Which of the following services is your business considering expanding or adding in 2023?
Irrigation maintenance
Irrigation design and installation Landscape design and installation Landscape lighting Water features
Environmentally friendly services Hardscaping Drainage
Lawn maintenance
Turf and landscape renovation Chemical application
Disease, insect and weed control Tree and ornamental care Holiday lighting
Snow/ice management Hydroseeding/erosion control
27% 23% 20% 19% 17% 16% 16% 16% 15% 14% 14% 11% 10% 9% 8% 6%
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