KICKER
FROM THE EDITOR
Whether you’re a business owner or a crew member, an event like the Irrigation Show is a prime place to pick up education.
Kyle Brown Get the show on the road I
t’s been another busy season for irrigation professionals, but as the warm months have wound down, the industry’s focus has shifted again to gatherings like the Irrigation Show
and Education Week in Las Vegas. Some of us still haven’t been to a show since before the pandemic and might’ve forgotten a few of the best practices for attending an industry event. Tis issue, I’d like to share a few quick tips to get the most out of going to a show. First, make it a point to get involved. Whether
you’re a business owner or a crew member, an event like the Irrigation Show is a prime place to pick up education. Look into the education and certifica- tion events that are available and do what you can to pick up some new tips and some CEUs. Most of the experts who are leading the sessions make time after to take additional questions and share knowl- edge. Take time to talk with the people in the seats near you before or after a session. You never know how hearing about someone else’s experience can broaden your understanding of your own work. Second, take the time to plan what you need to
do. Whether that means some scribbled notes on the back of your boarding pass or a fully completed calendar of entries in your favorite app, look ahead to see what’s available and plan accordingly. Make sure you’ve got your favorite networking and edu- cation sessions handled, but don’t stop there. See if there’s an event you’ve never been to before, and try to work that into your schedule. Browse the exhib-
itor list and determine which companies you need to stop by. Getting those necessary visits handled will make sure you have the time to walk the show floor and look for new technologies and products without worrying about accidentally forgetting an important deal. Finally, take notes and follow up. Don’t assume
that you’re going to remember why you have that business card the week after the show. A tried- and-true method is to write a quick note on a busi- ness card while it’s still fresh in your mind about why networking with that person was important to you. In the same way, make sure you don’t just collect notes during education sessions. Review them when you get back to your office and see how you can put them into practice to make a change. If you’re traveling by air, I’ve always heard that the flight home is a good distraction-free time to sit with those thoughts and find a way to adapt them to something your team can immediately put into play. Te Irrigation Show is a huge opportunity for
you and your crew to improve your skills and find new products. Make sure you’re getting the most out of it.
As a final note, keep an eye out for news about
Irrigation & Lighting’s Watch Us Grow: 2023 In- dustry Standout program. We’re moving the re- quest for entries earlier into the year, so get ready to share your success stories for a chance to be fea- tured. Keep an eye on
irrigationandlighting.org for details.
Look for this icon in our magazine to find additional exclusive content online!
Check out our new website,
irrigationandlighting.org, for exclusive articles and the latest industry news.
4 Irrigation & Lighting Late Fall 2022
The business & technology magazine for contractors
Irrigation & Lighting is published quarterly by:
8280 Willow Oaks Corporate Dr., Ste. 630 Fairfax, VA 22031-4511 Tel 703.536.7080 | Fax 703.536.7019
info@irrigationandlighting.org irrigationandlighting.org
Publisher Natasha L. Rankin, MBA, CAE
Associate Publisher Trisha Klaus
Editor-in-Chief Kyle Brown 330.353.8874
kylebrown@irrigation.org
Managing Editor Anne Blankenbiller
Digital Content Editor McKenna Corson
IA Strategic Partnerships & Business Development Vice President Stephanie Clark 703.472.5810
stephanieclark@irrigation.org
National Sales Representatives Tom Schoen 952.905.3214
tom.schoen@
bock-assoc.com
Adam Hauptli 612.500.8275
adam.hauptli@bock-assoc.com
Creative Director Sean Burris
Database Coordinator Andreina Orozco-Rodriguez
Editorial Committee Alexis Bookman Perry J. Bruggeman, CIC, CLIA Bruce Moore Jr. Dawn Norris Tessa Norton Ted Rightmire Eric Santos, CAIS, CGIA, CIC, CID, CIT, CLIA, CLWM Mark Stuhlsatz, CIT, CLIA
Irrigation & Lighting is published quarterly by the Irrigation Association. The IA and Irrigation & Lighting are not responsible for content or opinions included in this publication. Reference in this publication to any specific commercial product or service is for general informational purposes only and does not constitute an endorsement or recommendation by the IA. Sub- scriptions are free to those who work in the landscape, irrigation and lighting industries; publisher reserves the right to determine qualification. Subscribe online at
irrigationandlighting.org/subscribe. Those who do not qualify can subscribe by paying the one-year subscrip- tion fee of $20 ($35/year international rate).
ISSN 2771-8263 (print) | ISSN 2771-8271 (online)
Copyright © 2022. All rights reserved. No part of this publication may be produced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher.
POSTMASTER: Please send address changes to: Irrigation & Lighting, 8280 Willow Oaks Corporate Dr., Ste. 630, Fairfax, VA 22031.
irrigationandlighting.org
Photo: Nikki Avramovich
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