2023 GREEN INDUSTRY OUTLOOK sponsored by
Demographics M
any of the demographic indicators remained steady between the 2022 and 2023 surveys. A majority of all respondents are executives at
exactly the same percentage as last year (44%), with near- ly the same number of managers (33%). Te number of those who consider themselves to be primarily specialists increased to 15%, up from 12% the previous year. For those respondents who are contractors, a total of 88% are either the executive or manager, similar to last year. A total of 32% of respondents have personally worked
in the green industry for more than 31 years. Another 45% land between 11 and 30 years, continuing the trend of well-established professionals in the industry with com- paratively few newcomers. Te story is similar when asking
Which of the following best describes your primary business?
Contractor (irrigation) Contractor (landscape) Government/municipality
Landscape architect/designer/consultant Consultant
Contractor (lawn care) University
Water/energy agency/utility
In-house lawn and grounds maintenance Golf course/sports turf manager Contractor (other services) Contractor (landscape lighting)
Contractor (chemical applicator) Contractor (tree care)
28% 24%
9% 9% 7% 6% 5%
3% 2% 2% 2% 2% 1% 1%
Do you charge for estimate and proposal services?
2 years or fewer 3-5 years 6-10 years 11-20 years
21-30 years 31-40 years 41-50 years
51 years or more
What is your business’s ownership structure?
3%
33% 17%
14% Yes
How do you acquire customer leads most frequently?
14
74% No
I don’t provide estimate or proposal services.
13%
58% Customer
referral Irrigation & Lighting Late Fall 2022
15% Marketing
outreach 3% 11% 48%
Family owned Privately held Government Publicly traded
Business partner referral
13%
Service provider apps/websites
11% 18% 69%
1 location 2-5 locations 6-10 locations 11 or more locations
Company acquisition
3% A closer look
about respondents’ age as well, as the group of those old- er than 50 (52%) is larger than all other groups combined (48%). Only 6% of respondents are under the age of 30. Some new demographics questions were included this
year, finding that 85% of respondents are white or Cau- casian, with those with Hispanic or Latino background making up the next largest group at 9%. A total of 86% of respondents are male and 14% are female. Contractors continue to make up the largest group of
survey respondents, totaling 64% compared to any others, almost exactly matching last year’s total of 63%. Irrigation contractors are the largest group of respondents, maintain- ing their lead on landscape contractors for the second year running.
How long has your business been operating?
5% 5%
8% 17% 19% 18% 11% 17%
How many locations does your business have?
Which of the following services does your business provide?
72% Irrigation design and
installation
71% Irrigation maintenance
54% Landscape design and
installation
49% Drainage
46% Lawn maintenance
44% Turf and landscape
renovation
42% Landscape lighting design
and installation
40% Hardscaping
36% Disease, insect and weed
control
35% Chemical application
33% Tree and ornamental care
31% Water features
29% Environmentally friendly
services
26% Snow/ice management
19% Hydroseeding/erosion
control
14% Holiday lighting
irrigationandlighting.org
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
