PRESIDENT’S MESSAGE


a new broom always sweeps clean, our results so far have been encouraging.


As anyone in our line of work can attest to, many of our traditional radiator technicians with experience are getting older. There is no ready pool of radiator and DPF technicians to replace them. As business owners, we need to be creative in attracting talent to our organizations and retaining them. The trend over the last few decades has been to regard technical schools and apprenticeships as somehow second best to college and has left the US with a shortage of people that can work with their hands. Some of the most successful people I know in this industry have come through the technical school track. But all is not lost.


Just like the previous generations who regarded the next generation as hopeless and doomed to a life of sloth, we can easily fall into the trap that somehow the next generation will not be able to step up to the challenge. As business owners, we need to fi gure out how best to attract, train and integrate the newest generations into our organizations. Being unable to adapt to this new reality will ensure that businesses will continue to struggle and ultimately aff ect growth and viability of a company. Extremely successful and dynamic companies are being run by a new generation who, as is natural, think diff erently than us. Our industry must learn how to embrace and capitalize on the talent that the next generation brings.


I have a 6-year-old, and his classroom experience is signifi cantly diff erent from what I remember. Simply completing a homework assignment requires a hodgepodge of acronyms and apps. The classroom of today is quite unrecognizable from the classroom I was accustomed to. I imagine in the future Millennials will be speaking about how much harder school was for them and how Gen Z are lazy and soft. They will complain that “Back in my day, we didn’t have virtual reality group learning. We had to use zoom!” Then they will hire them.


Bobby Duran, NARSA/IDEA President


bobby@cscradiator.com Cooling Systems Caribe Aibonito, Puerto Rico


September/October 2021 | THE COOLING JOURNAL | 3


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