contents The Missouri 573-636-8151


Max Cook Publisher


cmcook@mobankers.com


Lori Bruce Editor


lbruce@mobankers.com


The Missouri Banker (USPS Number 000044, ISSN Number 0893-5637) is published six times a year by the Missouri Bankers Association, 207 E. Capitol Ave., Jefferson City, MO 65101. Second-class postage is paid at Jefferson City, Mo. Copyright© 1998 by the Missouri Bankers Association. All rights reserved. POSTMASTER: Send address changes to The Missouri Banker, P.O. Box 57, Jefferson City, MO 65102. Opinions expressed in any signed article in The Missouri Banker are those of the author and should not be construed as the viewpoint of the editors or of the Missouri Bankers Association. Neither should information provided in The Missouri Banker be construed as legal advice. The Missouri Banker does not provide legal advice, nor does it take the place of legal counsel hired  makes a reasonable effort to establish the integrity of advertisers, it does not endorse advertised products or services, unless otherwise so stated. This issue may contain legislative advertising. Advertising copy is generally segregated from news and other information.


Address Changes


Submit address changes for The Missouri Banker to MBA, P.O. Box 57, Jefferson City, MO 65101, Attn: Database Manager or email database@mobankers.com.


American Bankers Association Perspective Cryptocurrencies: Unlocking Banking’s ‘New Frontier’ ..................................... 6


Department News Government Relations: Moving Forward With a Robust Legislative Agenda ................. . . .8 Legal: Financial Surveillance Advocates are Persistent, Constant ............................ . 9 Compliance: What’s New With the CFPB? ............................................... 10 Education & Marketing: Start of 2022 MBA Programming Marks Promising, Exciting Year . 11 MBA VEBA: New Year, New Changes for MBA VEBA ..................................... 12


Cover Story Missouri’s Digital Landscape .............................. 14 Examining Bank FinTech, Digital Innovation


Views from Washington, D.C. Keeping Tabs on CFPB Agenda ....................................................... 18


Guest Commentary Inclusive Marketing. Fact or Fashion?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 New Rule Requires Banks Notify Regulators of Security Incidents Within 36 Hours . . 22 Stacking the Deck: Secrets of High-Performing Banks ............................ 24


facebook.com/mobankers facebook.com/moyoungbankers


@mobankers @mobankers


Missouri Bankers Association THE MISSOURI BANKER 1


Around the State MBA Welcomes Bankers to Board of Directors ............................ 26 Achievements ......................................................... 28


From our Chairman Extending Opportunities Tat Spark Career Growth .................................... 2


From our President and CEO CFPB Grossly Misrepresents Banking to Make Noise ...................................... 5


C


o


n


n


e


c


t


w


ith


M


B


A!

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32