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represents. It is something that the government recognizes as they look to support our industry’s proactive steps to harden traditionally soft targets that would have devastating impact if targeted. I’m also very excited with the industry leadership that’s behind EMSSI, the progress we’ve made, the partnerships we have forged between government and industry, and the participation and collabo- ration across the industry. In government, that was always our biggest challenge, getting everybody at the table so it wasn’t being driven by government but rather was being facilitated by government. Getting that type of collaboration was always a big challenge. It has not been a challenge with EMSSI and this industry. Everybody has stepped up and everybody has en-   rewarding experience. There’s one other piece of this


and IAEE and ESCA on this transformative industry initiative. Our role today is leading the team and executing against the ob-


    appears we will be well on our way to formally submitting guidelines on behalf of IAVM to the SAO.


R.V.: So is Keyway a security company?


 is that dynamic of terrorism has now


that is unique, and why it is such an important capability. What we’re building in these guidelines is also what we call an Exceptional Event Tool. It’s an ability to provide some    that a convention center and an event planner can collaborate to see what kind of event-risk attributes might drive up the risk factors to a particular event and therefore drive the need for enhanced secu- rity. That is something that is very unique and invaluable to security planners.            -  our Exceptional Event Tool. They were very, very enthusiastic about it and how it will drive collaboration between the venue and the planner. 


R.V.: Al, do you have anything to add Bill’s comments?


Al Shenouda: In our early industry meetings, we conducted stake-  - dustry leaders. It became clear that the guidelines needed to reinforce an event driven criteria. Here’s what I mean by that. It is 3 o’clock in the morning and nobody is in the building. That’s


   and subsequent protection postures. Creating the Exceptional Event     resemble a resource guide. These are elements of risk assessment. This is a threat assessment. These are tools that you should use for external resources and where you can get additional resources. So, it is event driven and it is very much resource oriented. The guidelines are also a resource of risk prevention during the


  scalability they will need given the size and inherent risk factors for their venue.


R.V.: Kevin, what is Keyway’s role in EMSSI?


Kevin Olsen: In the purest sense, Keyway is both the IC and the  


IAVM 23


changed and it’s happening more frequently. It’s happening here on our soil and terrorists are going after locations that people gather at. That’s exactly who our membership is.” –Brad Mayne, CFE


David DuBois: They are basically the agency, the facilitator, the he- lium in the balloon to take EMSSI and make it reality very quickly. Beyond IAVM, IAEE and ESCA, - porting organizations that have      would not have happened without the leadership of the Keyway over- 


Kevin Olsen:   Keyway is about unlocking poten- tial within our industry and the brands we represent. We look for- ward to bringing new safety and security resources to the industry


 standards of excellence. So, are we a security company? No. We will be launching a new division of Keyway in Q1 of 2017 dedicated to supporting EMSSI moving forward. Look for an announcement regarding Keyway Secu- rity Advisors soon.


R.V.: Will EMSSI have application to other member segments of IAVM?


Kevin Olsen:        industry wide application for designation across multiple venues, yet the application will cover convention centers only.


Brad Mayne: We believe that there is a desire and need to look to other segments of the IAVM membership for an EMSSI initiated        art centers, we have a responsibility to elevate the safety and security across all our venues and I believe that EMSSI will have a tremendous impact across the entire IAVM community. We absolutely believe we can take this same concept of EMSSI


and roll it through other venue sectors. But for right now, we’re fo- cused on our convention center managers. It’s really important for our  centers.


  of Facility Manager, where the discussion includes the new face of ter- rorism and the questions most people have been asking about EMSSI. FM


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