its sights on Asia, especially China, to expand its global membership. With members now in 85 countries, China has the largest number of the norm for over 80 years). With the experience we gained in Zhengzhou, Shenyang and other cities within China that we have assisted, plus my global representation I have had many distinct opportunities to have been and continue to be involved in a small way in the evolution and development of Chi- na’s industry. Though I remain on the HKCEC’s Board, I handed over responsibilities to the business development in the mainland by our various subsidiaries. Monica was also an integral part of our business development in China.
China’s Exhibition And Meeting Industry Reform Issued on the 19th of April 2015 was a China State Council doc- ument focusing on China’s exhibition and meeting industry. It was intended to bring attention to the need for “promoting reform and - inces, Autonomous Regions, People’s Governments of Municipalities, ministries and commissions of and organizations directly under the State Council. The Council acknowledged within its detailed document that Chi-
na’s exhibition and meeting industry “has experienced rapid develop- ment, becoming an important platform that constitutes modern mar- ket systems and opened economic system and playing an increasingly
However, the Council also acknowledged that “the exhibition and meeting industry still lags behind and is developing too slowly, citing problems such as unreasonable structure, underdeveloped policy and When we have a tree that needs nourishment or stimulation, we
must accomplish that through the root system. I believe that exhibi- tion and meeting industry reform in China must include prioritizing and addressing the greatest challenges and deterrents to the industry’s growth. Among them are: to heighten the awareness of the importance of the exhibition and meeting industry and the professional resources that must be utilized; and meetings in order to lure quality buyers to exhibitions, delegates meetings are held. Emphasis must greatly increase relative to quality (e.g., in infrastructure, venues, amenities, hospitality and services) to attract industry exhibitors, delegates, participants and visitors; and, • Correction to unreasonable intervention by authorities and regula- tors that lack an understanding of the industry and global industry standards (relative to, e.g., scheduling that creates exhibition theme business away from other venues in order to compete with other mar- - Relative to the current practice of governments buying business (i.e., through subvention or subsidy programs to lure events away from
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