Cream
Rosaprima’s creamy yellow spray rose, ‘New Moon’, enchanted judges with its understated elegance and versatility to win the Society of American Florists’ 2026 Outstanding Varieties Competition.
OF THE CROP BY KATIE VINCENT, PHOTOS BY BETSY HANSEN PHOTOGRAPHY Q
uiet luxury has long made the case that something doesn’t need to shout to look expensive. ‘New Moon’ makes much the same argument. With creamy white outer petals blending
into buttery yellow, the spray rose bowled over judges to win Best in Show in the Society of American Florists’ 2026 Outstanding Varieties Competition. With multiple oversized blooms on each stem, it offers a lush, premium look without requiring designers to pile on product — or labor — to make an impression. “The blooms are so big that I didn’t imme-
diately register it was a spray rose,” said judge Yerandy Palenzuela of Continental Floral Greens. “Size, quantity, quality, aroma and versatile color — this entry has it all!” Its understated color is equally of the
moment. Butter yellow has emerged as an “It” color in everyday fashion, appear- ing on spring 2026 runways at Loewe, Chloé, Louis Vuitton and Chanel. The soft shade offers a warmer twist on traditional neutrals such as ivory and khaki, delivering color while retaining the subtle, opulent quality associated with quiet luxury. The look has made its way down the aisle, too. Ivory
and cream remain bridal mainstays, while recent Bridal Fashion Week collections have expanded the palette with similarly soft washes of yellow and champagne. For florists, that makes the yellow- ish cream color of ‘New Moon’ particularly well suited to a moment when warm neutrals are resonating in both everyday ward- robes and wedding attire.
The magazine of the Society of American Florists (SAF) 17
BACKGROUND ART SHUTTERSTOCK/MITALBEN RAJNIKANT PATEL, FEODORA_21, MAMITA, SUWI19 AND DARIA DIDIER
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
