Business of Design BY SHELDON JENSEN


BLOOMS WITH BONUSES > Selling giftware can be a big challenge, but incorporating it into arrangements has been a big win for our shop, Flowers By Michelle in Las Vegas. Whether used as the foundation of the arrangement or as an accent, doubling up on gifts has proven to be a successful strategy for boosting average order value and revenue. This has been especially eff ective with


HydroJugs, a hugely popular reusable water tumbler. The key to merchandising the water tumblers is to match the fl owers to the “vibe” of the jug. Light green bottles are perfect for the summer with citrus colors and the vibrant blues of the delphinium — a big seller. We feature a few diff erent color schemes of fl owers and


water tumblers on our website, and they are one of our top sellers. A bonus: They are fast to assemble, making the tumbler an even better add-on.


SIP & STEM


Wholesale cost: $55. Suggested retail price: $94. Recipe: 2 light pink


alstroemeria, 3 ‘Free Spirit’ roses, 2 bells of Ireland,


2 ‘Guardian Blue’ delphinium, 2 blue spray delphinium,


2 stems of chamomile, 1 gunni


eucalyptus, a few stems of salal. One 40-ounce HydroJug.


Another popular double gift combination is with our plushies, specifi cally the Jellycat brand, which is known for its soft and whimsical products. We elevate vase arrangements with these unique plushies, adding a touch of fun. These arrangements are a hit with customers seeking personalized arrangements. We recently added the tennis


PLAYFUL AND PLUSH Wholesale cost: $48 (fl owers only). Suggested retail price: $100. Recipe: a few stems of salal, 1 Italian ruscus, 1-1/2 stems gunni eucalyptus, 2 aspidistra leaves folded, 1 hybrid delphinium split, 2 spray delphinium, 3 ‘Free Spirit’ roses, 1 small Jellycat plush, one 5-inch by 5-inch cylinder.


42 FLORAL MANAGEMENT | July/Aug 2025 | WWW.SAFNOW.ORG ball plush to an arrangement for an avid tennis player.


Sheldon Jensen is the manager at Flowers By Michelle in Las Vegas, and the winner of the Duel of the Delphiniums, a design contest sponsored this year by the Society of American Florists, Ball SB, and Details Flowers Software.


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