DIGITAL FIXES Christine Guenther, AAF, of WildFlower Stem + Sundry, relies on apps to help solve everyday business challenges. “Our use and adoption of different apps has evolved over time to meet our changing needs,” she says.
automatically create Instagram Reels from Facebook videos and plan out reg- ular posts. “It’s really easy for content to be used in multiple ways,” he says. Businesses can also have multiple
users with different roles. Penny’s By Plaza Flowers allows five users, including four internal content creators and its ad agency on the app.
Take note: To ensure every post has a similar ethos and voice, Drummond rec- ommends setting guidelines. He has 10 core values and points for social content, and every post must meet one of the 10. “Meta Business Suite is really
robust,” Drummond says. “The down- side is it only helps with posting to Meta social platforms.”
Cost: Free (users can pay to boost posts or to run ads)
Also noteworthy: CapCut Video editing app with advanced fea- tures like background removal, subtitles, and transitions. Popular for social media content creation. Annual cost: $0–$75
Canva Graphic design tool for creating social posts, flyers, and more. Offers tem- plates, drag-and-drop interface, and team collaboration tools. Annual cost: $0–$100
Customer Service
LiveChat What it does: During the chaos of holi- day sales, the phone is ringing constantly with customer questions, tying up the phone line and taking precious time from the sales team. Enter LiveChat, a
customizable chat widget that enables businesses to communicate with website visitors in real time.
Integrations: LiveChat offers extensive integrations with a wide range of appli- cations to enhance customer support, sales and marketing efforts. Some popular examples include Salesforce, Mailchimp, Shopify, Slack, Google Analytics, Zoom, Facebook Messenger and WhatsApp Business.
Why florists love it: “I love it because it helps meet that customer where they are with whatever bandwidth they have,” Guenther says, adding that she was confident in adding and monitoring this additional touchpoint with customers because of how her team was success- fully managing their phone, web, email and social spaces. To make it even more
The magazine of the Society of American Florists (SAF) 25
LINDSAY FERROGINE / PENNY LANE LIFESTYLE PHOTOGRAPHY
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