GEO The Next Gen of SEO
AEO O
and
T ext Gen of SEO
Voice search and AI tools are re BY LAURIE HERRERA B
usiness at Ed Moore Florist was static. But after co-owners Karin Mosier an d Kendra Patrick hired a mar keting agency to optimize their online presence, direct customer orders went up 25%.
direct customer base grow is phenomenal,” Mosier says. She’s also seen their service area gro . Bw Buyers are calling t he Denver shop from nearby cities where they previously didn’t have a customer base. One city — Broomfield — went from zero or ders to upwards of 10 per week. Th k
“Seeing my numbers increase and seeing my ” M
optimization (SEO), says Art Conforti, PFCI, f, founder of B loomerang Solutions, off wh h d h l
SEO he ps generate website tra ic via search engines like Goog le, but there are two new developing s l d
ic E Moore F ff
d h Florist is a client. strategies designed
to meet tec hnologica a vances an c anges in the way cus- tomers find businesses. Answer Engine Optimization (AEO) helps web
b content appear as direct answers to user questions
in searc h engine results, while Generati e Ev Engine Optimization (GEO) focuses on making content more discoverable and use ful to AI platforms responding to queries.
The magazine of the Society of American Florists (SAF) 31
how people find flowers. It’s time to optimize for the new digital frontier.
e reshaping
e key to the shop’s success goes beyond search engine (
SHUTTERSTOCK/IMPRESSARIO INK
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