FINISHED PRODUCT A Dümmen Orange employee harvests new varieties of roses as part of the evaluation process.


THE BEST VARIETIES ARE GIVEN NAMES AND TESTED BY GROWERS AROUND THE GLOBE.


The climate and geography of a farm can affect a flower’s appearance, so it’s important that a new variety is tested. For instance, the color of a rose grown in the Netherlands might look different in Colombia due to higher temperatures and in Ecuador because of altitudes and UV exposure. Some rose colors may have transformed over time due to climate change, Fernandez says.


YEAR


GROWERS SCALE UP PRODUCTION AND BEGIN OFFERING NEW VARIETIES FOR SALE TO WHOLESALERS AND FLORISTS.


Growers don’t just buy plant cuttings from breeders; they also pay royalties for every stem sold, Fernandez says. When you buy roses from a grower, a portion of the cost covers the royalty fees. For example, farms growing varieties developed by Plantec pay, on average, less than 1 cent per stem during the lifetime of the plant, Krell says.


A ROSE IS BORN (Above) Breeders at Dümmen Orange select roses to cross-breed based on desirable traits. (Below) Sprouts are assigned a code and closely monitored.


The magazine of the Society of American Florists (SAF)


39


S7–8


YEARS


9–10


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