Hands On SOCIAL SAVVY
>What started as a fun, do-it-yourself design platform has become a creative command center for small businesses. With its ever-expanding toolkit — from brand templates to team collaboration features and AI integrations — Canva now offers the kind of professional polish once reserved for in-house design teams or outside agencies. For florists and other small business owners, that shift opens the door to faster, better marketing. Pender Lanam, a social media content strategist at Accent Decor, uses Canva for
both work and personal projects. “Since I started using Canva in 2019, it has evolved so much,” says Lanam. “You can use it for everything and anything.” With Canva’s potential growing by leaps and bounds, Lanam says that the online
design program is a tool that small businesses can’t afford to ignore. Here are her five tips for using it to full advantage: ■
RESIZE WITH EASE. Canva’s resizing feature, announced at the 2025 April Canva Create event in Los Angeles, lets you finally combine multiple-sized images into one project. “Before this release, if you created a new design, all the slides or canvasses
had to be the same size. Resizing created more files, which was a lot to keep organized,” says Lanam. “Now, you can have different dimensions within one project, which is especially helpful for all those different social media channels. It’s a great way to simplify the content generation process.”
With Canva’s potential growing by leaps and bounds, Lanam says that the online design program is a tool that small businesses can’t afford to ignore.
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PARTNER WITH AI. The newly released Canva AI enables you to kick off a design or campaign with a simple voice or text prompt. First, select the desired feature, like “Design for me” or “Create an image.” Then, type or use voice commands to start generating options. This feature is perfect for anyone short on time or stuck on how to start a particular campaign.
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EDIT LIKE A PRO. Use Canva’s upgraded photo editor to simplify previously complex edits. In the photo editor, a variety of tools adjust images quickly, including Background Remover to erase backgrounds and Background Generator to swap in something new. Also, Magic Studio allows users to add or replace elements in an image with a couple clicks. “These editing tools are especially helpful for florists looking to stage
arrangements. They can easily swap out a less-than-ideal background,” notes Lanam. Another helpful editing trick is the Tidy Up tool, which automatically aligns and spaces elements in a graphic for a more polished look.
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LEARN MORE. Lanam is a big fan of Canva Create. While in-person tickets cost $250, anyone can watch the Keynote online at no cost. (“If you’re short on time, the keynote is a can’t-miss overview of what’s new and improved,” says the strategist.) Users, whether they have a Canva account or not, can also watch 50-plus informative sessions on demand at
canva.com/canva-create.
Post Better with Canva
WINNING COMBO One of Canva’s new features lets users combine multiple-sized images into one project, streamlining the design process. These images show how Accent Decor’s social media content strategist made images for a Pinterest ad, an Instagram post and an Instagram story in the same project.
The magazine of the Society of American Florists (SAF)
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