SAF in Action Featured Educational Breakout Sessions
Boost Operational Efficiency
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AI in Action: Smarter Sales and Service Training
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Backed by Data: AI Powered Analyses for Smarter Business Decisions
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Stop the Shrink: Strategies to Cut Waste
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Train to Sustain: Set New Designers Up for Success
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From Posts to Profits: Master Social Media Strategies Workshop
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Experience Zone: Small Stems, Big Impact: Designing Micro Arrangements
Achieve Strategic, Sustainable Growth
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Growing Pains and Gains: Real Stories, Real Strategies, Real Results
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The Business of Goodbye: Grow Sympathy Profits with Intention
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Idea Exchange: Turn Economic Insights into Action
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You Deserve a Vacation: Build a Business that Doesn’t Break Without You
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Is Your Brand Helping You Grow?
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Exit Ready: A Legal and Financial Roadmap to Succession
information to help florists make smart decisions in an unpredictable economy. The sessions address rising costs and shrinking margins, staffing and workflow strategies, AI-driven customer insights, and branding that builds loyalty. In a keynote address, SAF Chief
Economist Charlie Hall, Ph.D., will break down the latest economic data and con- sumer spending patterns. Attendees can dive deeper into these insights during an interactive “Idea Exchange” session focused on turning that information into action. In another keynote, “Unlocking
Passion, Performance and Transformation,” author and inspira- tional speaker Seb Terry introduces his eight-step “Live Your List” framework — a blueprint for aligning passion with performance. Attendees will walk away with actionable tools to boost motiva- tion, collaboration and purpose, both in business and beyond. This session sets the tone for a convention focused on clarity, connection, and real-time transformation. Attendees can also explore the Outstanding Varieties Competition,
gain creative inspiration during the 56th Annual Sylvia Cup Design Competition, and connect with vendors at the Supplier Expo, which this year features exciting giveaways including 300 free roses from Alexandra Farms, a free year of Details Flowers software, bundles of products from Smithers-Oasis and more. “Whether you’re a long-term
attendee or a first-timer, whether you’re
facing staffing challenges, rising costs, or just looking for inspiration, this pro- gramming gives you the information to thrive,” Fernandez says. Learn more and register at safnow.
org/events.
Elizabeth Daly is the director of marketing for the Society of American Florists.
Build Stronger Teams
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Are You Overstaffed, Understaffed or Just Guessing?
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Wellness Tools for Personal and Professional Growth
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Idea Exchange: Perks that Work
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The Empowered Team: Fostering a Culture of Innovation and Ownership
Discover What’s Now and Next in Floral
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Profiles in Color: Turn Trends into Sales
■ Visit the Supplier Expo ■
Tour the Outstanding Varieties Competition
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Watch the Sylvia Cup Design Competition
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Go behind the scenes of floral retailers in the Phoenix area
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Experience Zone: Modern Florals for VIPs: Personal Flowers with a Fresh Twist
INNOVATION HUB Attendees can explore a wide range of products, services, and business solutions at the Supplier Expo — which this year includes exciting big-ticket item giveaways.
The magazine of the Society of American Florists (SAF) 9
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