FEATURE
Educating the Publicand beyond W
By Justin Goodell General Manager —Big Rock Amusements
ith the 2025 season in full swing in the United States and abroad, we find our-
selves busy with clients, committees, and exhibitors, while also balancing our lives with family and friends. Social media is a great way to keep up with thelatestnewsfromour extended family and acquaintances around the world. But it can also be a means of educating our followers on various so- cial media platforms. For us (Big Rock Amusements), this has been , , and . One thing we’ve seen is wonderful
support and enthusiasm for our var- ious videos that illustrate the “behind the scenes” and other aspects of our business. While there will always be some skepticism regarding the safety of traveling attractions, we can defi- nitely see a shift in perceptions of our industry through valuable information. Many people simply don’t realize the efforts that operators make to keep
theirfamilies safe
everyday.That’s why our inspection point videos have become so popular both in the indus- try and with the general public. Showing our viewers what we do
before the flashing lights come on and the music cranks up has been very beneficial to our relationship with cli- ents in many ways. Personally, I was surprised when strangers would oc- casionally say“hi”and “Hey,you’re the guy from the YouTube channel.” It meant we were reaching our target audience. Social media can be exhausting with
all the political rhetoric and negativ- ity. That’s why it’s important to show the positive side of almost any topic. Educating our followers should always include behind-the-scenes aspects that aren’t always visible to general event attendees. Many misconceptions
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andnegativestereotypes still exist among the public today. Highlighting what’s being done to mitigate safety issues is a great way to show the aver- age viewer that there’s more to it than just “showing up and putting together some rides,” as most don’t realize the effort that goes into even the simplest setups. For many around the world, the outdoor amusement industry is a fun and exciting activity, while for others, it isn’t. If we can change even one person’s perception per day, we’re winning. Ultimately, social media is what we
make of it, so always make the MOST of it!
Links to frequently asked questions: • Ring of Fire Daily Inspection • The Searay • The Beast
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