FEATURE


by Andrew Schoendienst N


ow that the millennial generation is the genera- tion with the most young children, it has become more imperative for our Industry to have a strong


and positive social media presence. If we do not engage with our customer bases, other forms of entertainment will. Don’t get left behind! Social media’s importance for our businesses stems from its ability to enhance brand awareness, generate leads, nurture our faithful customer relationships and gather more insights to how we can improve our marketing. Social media offers the most cost-effective way to reach a wide au- dience, build a strong brand presence and drive traffic to our websites and ticketing platforms.


KEY BENEFITS OF SOCIAL MEDIA FOR CARNIVALS AND FAIRS


Increase Your Brand Awareness Increase the visibility and recognition of your brand.


Targeted a Specific Audience Tailor your content to potential guests with specific inter-


ests. An example would be “mothers between the age of 25 and 45.”


SOCIAL MEDIA AND ITS USEFULNESS TO OUR INDUSTRY


Drive More Sales for Each Event Market flash sale, pre-sale or other types of specials all year.


Customer Engagement Have an active direct point of contact with your guests,


potential guests and other stakeholders at all times. Drive people to your website.


Research Your Markets Learn about the sociodemographic of the area that each


event is in by using the data that social media has attained and continues to collect.


Cost-Effective Marketing Social media is the most cost-effective marketing tool to


grow our events that is at our fingertips today. I have included the “top” of about 30 OABA member carni-


val’s active Facebook pages this month, in no particular order whatsoever. If you visit a few of these pages, you will see many different ways and avenues that many companies are starting to, or have already excelled at, utilizing social media..


Stay Cool, Stay Safe, Andrew Schoendienst


   


   


   


   


   


   


   


   





   


   


   


   


   


   


   


    


   


 


  


   


   


   


 


   


   


   


   


 |   


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