New Contacts as Future Staff Many camps utilize former staff to help reach new staff. Mt. Hermon has a program that sets up past staff as “finders” — staff who will receive a bonus if they recommend someone who ends up getting hired. “It has been huge,” Paterson shared, “and it keeps us in contact with summer staff returners and alumni.” Having a presence on college campuses is also a
way to meet and connect with future staff. Beyond hosting a table at a career fair with candy and giveaways, setting up a time to speak at Christian groups that former staff take part in helps camps meet like-minded students. Hosting a gathering somewhere on campus or a nearby restaurant where former staff and campers can bring friends is another way to reach out to new staff prospects. Beginning early allows time to build relationships
throughout the year. “Our full-time/year-round staff travel to campuses during the months of October and November to begin connecting with prospective staff,” said Biery. “Tat networking time in the fall sets us up to have continued conversations through the winter months as students are making decisions for the upcoming summer.” At SB2W, Biery and his team have created fall
leadership retreat weekends to connect with high schoolers interested in leading. “Te target audience is students who play leadership roles in their church youth groups or at school, or simply want to be influ- encers of their peers,” he shared. Te weekends consist of training students to lead their peers, create a healthy group culture and help those who are hurting. “High school students who attend these weekends are the kinds we want on our summer staff, and it has become a good opportunity for us to spend time with them and talk about summer staff ministry.”
Te Power of Camp A CCCA recruitment initiative
CCCA’s recruitment initiative, The Power of Camp, has received a grant from the M.J. Murdock Charitable Trust to help with camp summer staff recruitment. With that grant, we have:
• Hired a publicist to pitch the benefits of working at camp to media outlets, bloggers, podcasters and publications.
• Created and deployed videos that explain why young adults should work at camp. These are available to CCCA members for their own use.
• Gathered testimonials of youth workers on their camp experience and will post those graphics on social media.
• Ran social media ads targeting 18- to 24-year-olds who could work at camp.
• Hired campus ambassadors to share about working at camp with their classmates through sponsoring campus events.
Access The Power of Camp videos and more recruitment tools at
www.ccca.org/go/tpoc.
If you have a relationship with a college or university or are attending a camp fair on campus and you’d like CCCA to resource your contacts with promotional materials about working at camp, please email
mreding@ccca.org.
20
www.ccca.org September/October 2024
Photo courtesy of Sunset Lake
Photo courtesy of Sunset Lake
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