be sure to build strong relationships with your shareholder base during peacetime. Don’t begin when there’s an issue or a shareholder proposal on the table.
• Building relationships with investors will help them understand your company’s financial model and strategy, which is beneficial in the long run. Having these ongoing conversations will build trust and will be beneficial before any issues arise (e.g., if a company enters into a proxy contest).
• ESG is often a “check the box” question for investors; however, companies are feeling even more pressure from investors. Don’t be afraid to push back if the discussion turns away from the company’s core business.
Panel 2: Best Practices for ESG and Sustainability Reporting: Trina Engels with Talos Energy, Erin Moore with Cheniere Energy, Ellen Schultz with Rivel, Brian Matt with NYSE, and Jason Stanley with Position Green. • ESG is about doing the right thing as a company—lead with the company’s actions, then tell the company’s great story.
• Companies are feeling even more pressure to enhance ESG disclosures, and ESG issues are becoming even more scrutinized.
• IROs will need to ensure management teams understand what shareholders are expecting regarding ESG actions and disclosures.
• Tink about your corporate structure to determine the best way to prepare data. Understand your company’s data and
who is accountable for compiling it. Data must be repeatable, reliable and auditable.
• Tere are many guidelines to leverage if your company is starting from scratch. In the United States, begin with the Sustainability Accounting Standards Board (SASB). Managing ESG ratings is an active process and requires thoughtful practice and time.
Panel 3: Driving Stakeholder Value through Enhanced Communica- tion Strategy: Kevin Kim with Sysco Corporation, Noelle Dilts with Sterling Infrastructure, Neil Backhouse with Occidental Petroleum Corporation, Mark Fasken with Irwin, and Kyle Frohnapple with Cision PR Newswire. • Te job of the IRO is to have one foot out the door, and one foot in the door—the IRO should understand what peers are doing and saying.
• Companies are becoming more creative with their targeting strategies, considering the shift from virtual engagement during the pandemic.
• Refine your narrative to focus on the key messages and understand what different investor types need to hear from the company.
• Listen to your investors and apply what you learn to your narrative. IR
Alexandra Clements is Vice President, H/Advisors Abernathy;
alexandra.clements@
h-advisors.global.
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