Fair IR activities are also paramount to the repu-
tation of the profession. Unethical behavior, such as market manipulation, insider trading, and other fraudulent schemes, undermine market integrity, stifle investor confidence, and make the investment process significantly riskier. It is, therefore, an essential function of all IR
practitioners to understand the line between strategic communications—which highlight the competitive strengths of their employer or clients—and making statements that have not been fully validated to be shared externally.
Guiding Ethical Principles Te high standards of conduct—ethical, intellectual, and professional—set by NIRI are central to the or- ganization’s vision for the IR discipline and its future trajectory. By educating, advising, and setting ethi- cal expectations for members, NIRI seeks to elevate the IR function and better serve the interests of the financial community at large. NIRI’s ethical principles, which are stated in its Code of Ethics, instill confidence and engender trust throughout the investment community. Tese guidelines ensure NIRI members: • Abide by laws and regulations that govern investor relations activities.
• Practice their profession honestly, transparently and completely with the investment community, corporate management, and others.
• Avoid conflicts of interest in all aspects of their business.
• Champion diversity, equity, and inclusion across the profession. Review the NIRI Code of Ethics at
www.niri.
org/NIRI/media/NIRI/Documents/NIRI-Code-of- Ethics-2022.pdf to see the full breadth of ethical principles.
Role of the NIRI Ethics Council Formed in March 2002, the NIRI Ethics Council was established to create an ethical foundation for NIRI members and the investor relations profession. As the field of IR matured, the NIRI Board of Directors recognized the importance of setting well-defined guidelines of ethical conduct—and creating an
niri.org/ irupdate
NIRI Ethics Council Members
Joseph Hassett - Chair Idalia Rodriguez - Vice Chair Matt Brusch, CAE - Ex Officio Andy Detwiler - Board Liaison John Moten, IRC - Board Chair-Elect Mitch Haws, IRC - Member Nicole Noutsios - Member Mark Warren, IRC - Member Iman Hannon, CM, IOM - Staff Liaison
enforcement body to uphold them. With established tenures in the fields of investor
relations, public relations, and corporate manage- ment, the members of the NIRI Ethics Council have demonstrated longstanding commitments to the IR profession, both firsthand and in an advisory capacity. Appointed by the NIRI Board Chair, council members provide confidential, non-legal ethical counsel that is based on the NIRI Code of Ethics and informed by their decades of IR experience. If you are an investor relations professional or offer your services to the investor relations function and are facing an ethical dilemma, you may confide in the Ethics Council, which can direct you toward next steps or available resources. Learn more about the NIRI Ethics Council at
www.niri.org/about-niri/ethics-council and send your questions or comments for the Ethics Council to
ethics@niri.org. IR
Idalia Rodriguez is Partner and Senior Advisor with Arbor Advisory Group and is Vice Chair of the NIRI Ethics Council;
idalia.rodriguez@
arboradvisorygroup.com.
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