FIGURE 1 Based on the information from Ciena’s sustainability report, here are the sustainability topics discussed by Competitor 1, Competitor 2, and Ciena.
Topic Climate Impact
Circular Economy Energy Efficiency
Responsible Sourcing Human Rights
Occupational Health & Safety Diversity & Inclusion Digital Inclusion
Innovation for Impact Privacy and Security
Employee Skills Development Community Involvement
Product and Service Sustainability Talent Management Wellbeing
Waste and Water Management
Competitor 1 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No No No
Competitor 2 Ciena Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No No No
Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Comparing ESG Reports In one instance, Lampf uploaded sustainability reports from his company and two competitors and delivered the following prompts to the AI program: Prompt 1: Compare these two sustainability reports [from competi- tors] and in a table identify the common topics that are discussed. Prompt 2: Act as an expert governance professional who specializes in sustainability topics for public companies. Which of the topics above are among the most important? Prompt 3: Consider that these are technology companies. How does that impact your response? Prompt 4: Now compare the first table to Ciena’s sustainability report. Include a third column entitled “Ciena.” Identify the areas where Ciena does not discuss the mentioned topics. Prompt 5: I am interested in who is responsible for ESG oversight at our two competitors. Prompt 6: Create a table that includes the three companies and identifies their respective targets and goals. Prompt 7: Acting as an expert governance professional who
10 FA L L 2 0 2 3 ■ IR UPDAT E
specializes in how public companies discuss environment and product sustainability, identify the top five takeaways across each of these companies. Tese prompts generated the data shown in FIGURE 1. “It’s important to note that these were public pieces of infor-
mation and we used the public version of ChatGPT. So obviously you want to be careful what you use unless you are using one of the newer, more secure enterprise versions. “We asked ChatGPT to act in a certain persona, which is a very
specific way of prompting this tool. Tat surfaced some initial ideas and comparisons that way. Ten we started going from general prompts to more specific prompts, which I recommend. Tis ap- proach may reveal some ideas and conversation that could go in a couple of different directions.” Asking ChatGPT to organize the information in a table made it easier to see the results as compared to reviewing an extended amount of text. “In Prompt 5 I did a bit of an offshoot, asking who is responsible for ESG oversight at our two competitors,” Lampf added. “I want
niri.org/ irupdate
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
