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INSIGHTS THAT’S FOLD-TASTIC »


Trish Witkowski specializes in creative solutions and engagement strategies for direct mail and marketing. She is also the curator of the world’s most exciting collection of folded print and direct mail samples, sharing the best of her collection on her popular e-video series, 60-Second Super-Cool Fold of the Week. Check out our two super-cool folds below, and request the dielines directly from us!


THE TULIP


The Tulip fold is a truly artistic specialty format that can be modified in many ways to create different opening experiences. The reveal is achieved by adding diagonal folds across selected panels, which forces the panels to collapse inward. When opened, the panels reveal in a flowerlike manner.


The Tulip fold is 17.053" by 8.512" unfolded and finishes to a 6" by 6" square format. The Tulip fold is best produced in a text weight sheet to avoid bulkiness and expansion. A bit of expansion is common with this format, due to the angled folds. This format requires an envelope if mailed.


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Summer 2020


05


Scan this code with your mobile device to watch it unfold!


THE MEANDERING ACCORDION [4]


Build Niche Groups


Start building your niche community by having your Facebook business Page create one or more private groups. Niche groups are the best way to get the right message to the right audience through microtargeting. Increase engagement in your groups by broadcasting live on the group page and by targeting content such as blog reposts to those groups.


The Meandering Accordion is a fun and playful accordion format that changes direction 180 degrees as it goes from start to finish.


The Meandering Accordion fold is 23" by 11.5" unfolded and finishes to a 5.75" by 5.75" square format. This format requires an envelope if mailed.


Scan this code with your mobile device to watch it unfold!


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