In Case You Were Wondering:



41% of Americans of all ages look forward to checking their mail each day. Admit it! There’s something exciting going to the mailbox and finding mail addressed specifically to you. And

though older generations are more likely to say they enjoy getting mail, 36% of Americans under 30 also feel this way. Gallup

Not only do we look forward to receiving a piece of mail, but we tend to hold on to it, too. On average, mail is kept for 17 days before it is discarded.

accounts for almost 60% of the mail US households receive. Two different studies -similar findings! United States Postal Service The average American household receives

According to data from a recent USPS Mail Use & Attitudes Report, the direct mail industry

per year. On top of that, 92 pieces of nonprofit marketing mail land in the average mailbox as well. United States Postal Service

454 pieces of marketing mail The 2018 DMA Response Rate Report brought news of amazing average direct mail response

rates. The household list response rate was 9% in 2018, significantly up from 2017, when it was 5.1%. The prospect list response rate was 4.9%, also showing a big increase compared to the 2.9% it achieved the year before. Come on ANA/DMA – we can’t wait for the 2019 numbers!

response rate. 2018 DMA Response Rate Report Letter-sized direct mail performs best for lead generation with 15.1%

Industries using direct mail the most were Travel and Hospitality (80%), Nonprofit (75%), Publishing or Media (71%), Financial Services-Banks/Credit (67%), and Healthcare (63%). ANA/DMA Response Rate Report, 2018

In general, oversized envelopes have the highest response rate at

are not far behind at 4.25% – followed by dimensional mailers with 4% and catalogs with 3.9%. The average response rate for direct mail in letter-sized envelopes is the lowest at only 3.5%. Data & Marketing Association

5% while postcards

Consumers can run a Google search and discover new products from their favorite brands. But when they receive a catalog through the mail, it makes them feel appreciated by the brand.

As many as six in 10 Americans (59%) say they enjoy learning about new products this way according to Epsilon’s direct mail advertising statistics. Epsilon

60% of catalog recipients visit the website of the company that mailed them the catalog. United States Postal Service

73% of American consumers say they prefer being contacted by brands via direct mail because they can read or review the information at their leisure. Epsilon

Our team

of direct mail experts are here to serve you!

Tap into our expertise to gain insight and assistance for direct mail ideas, strategy and design, mailing and tracking. Want to step up your game? Add digital elements to your direct mail using the USPS Informed Delivery for Business to link digital touchpoints to your direct mail . . . for FREE! [Ask us how.]

Check out our infographic for

compelling direct mail stats you can’t ignore!

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